More Than Just A Job
Are you a curious and results-driven marketer ready to make a real impact? Mindful Chef is on the hunt for a CRM Superstar to join a small team with big ambitions!
As our new CRM Manager, you’ll own our email, SMS, and push notification programs, laser-focused on boosting retention, winning back customers, and driving sales performance. If you thrive in a fast-paced, ever-evolving start-up environment where agility and initiative are your secret weapons, you’re already speaking our language!
We’re looking for someone who brings:
* Strong attention to detail—nothing escapes your eagle eye.
* Exceptional communication skills—you can charm, inspire, and collaborate like a pro.
* A passion for performance marketing—you live for data-driven strategies and customer-centric thinking.
If you’re naturally curious, excited to roll up your sleeves, and eager to make a big impact in a dynamic team, this is your moment. Let’s chat!
What we are looking for
You are
* 3+ years of experience in an email marketing role and an understanding of best practices.
* Copywriting experience essential.
* Hands-on experience with CRM, ESPs or customer engagement platforms. Including the use of liquid and managing complex email journeys.
* Proven ability to use analytics and run A/B tests to improve communications.
* Highly detail orientated.
* Comfortable within a high-paced and growth-focused workplace and a results-driven environment.
* A team player with strong interpersonal and communication skills with both technical and non-technical teams.
* Efficient and hardworking with a flexible and hands-on approach.
You will
The role will be split between Mindful Chef and Slimming World Kitchen CRM.
Mindful Chef:
* Own the implementation of Retention, Lapse Prevention & Winback Tactics across all online & offline channels (Email, SMS, Push, Direct Mail) - and report on monthly performance against budget.
* Management of 2 direct reports: Email Marketing Executive, CRM Executive.
* Work closely with the Tech team to implement front and back end changes across digital channels (emails/push/in-account) that can optimise retention performance.
* Identify customer segments for targeted marketing programs and plan customer offers and incentives to drive performance.
* Work with key stakeholders and teams to define best practice in deliverability and email design.
* Work closely with the Customer Lead to develop an email communication plan which spans across the entire customer lifecycle: Leads Conversion, Active and Winback. Identify opportunities to drive spend, cross-sell, improve retention & reduce churn by delivering personalised & on-brand communications to Customer Lead and Senior Brand Communications Manager to deliver Trade Communications for Recipe Box seasonal campaign and product news.
* Interrogate email and customer data to find opportunities to drive performance across the lifecycle. Develop targeted campaigns that drive retention, spend & cross-sell performance.
* Work closely with the Acquisition team to implement & continually evolve Leads Email Strategy. Plan & execute broadcast and trigger campaigns that drive conversion & new sign ups. Report on weekly & monthly performance.
* Continually evolve & optimise the weekly broadcast & trigger email funnel, working with the Email Marketing Executive & Senior Brand Communications Manager to ensure content reflects the core brand & trade plan, and drives spend, cross-sell, conversion & retention.
* Implement an ‘always on’ testing mindset within broadcast & triggered emails to drive performance, including but not limited to; subject lines, optimal send timing, creative, targeting & segmentation.
* Responsible for copywriting (or briefing copy), and working closely with the design team to create email content that maximises conversion and spend with key customer groups.
* Drive a monthly emails review meeting with key stakeholders to look back on performance.
* Focus on driving active customer engagement and implementing strategies to reactivate lapsed customers to maximize retention and lifetime value.
Slimming World Kitchen:
* You will own the relationship with Slimming World Kitchen, and plan and oversee all email marketing, alongside monthly email performance and retention reporting to SWK.
* You will own the marketing email calendar planning and overseeing the CRM Executive’s workload on SWK brand.
* Responsible for all SWK email flows, including maintenance and continuous innovation and improvement.
Your profile
Why us?
* A competitive package that rewards your skills and dedication.
* Flexibility of hybrid working from our office based in Wandsworth.
* Be part of a Better Business (B-Corp), making a positive impact on profit, people, and planet.
* Join an award-winning startup backed by the largest food and beverage company globally.
* Experience a workplace that feels like home, complete with free meals, a gym, a vertical farm, and pet-friendly policies.
* Prioritise your well-being with perks like Vitality health insurance, access to learning resources, mental health support, and a generous holiday package (30 days + bank holidays).
* Enjoy a 50% discount on all Mindful Chef products.
* Enhanced policy of 6 months full pay primary parental leave and 6 weeks full pay secondary parental leave.
The process
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