For further information on this role, please see the attached detailed Job Description and Person Specification. Provide specialised transfusion advice within professional competence, which optimises patient blood management and improves patient outcomes in relation to transfusion. Provide an effective link between the Transfusion Laboratory and medical / nursing staff so that problems and adverse incidents can be fully investigated. Will assist on root cause analysis and subsequent policy development when required. Act as a resource to medical and nursing staff, supporting and giving expert advice / information on aspects of transfusion practice. Meet with patients and their families to discuss any concerns and explain about transfusion procedures and give support in making transfusion decisions Work with all staff to identify PBM measures that can be implemented, including working with surgical teams to manage blood components effectively during surgery