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Marketing Specialist, Staines-upon-Thames
Client: IFS
Location: Staines-upon-Thames, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: 6bdea4319298
Job Views: 7
Posted: 22.02.2025
Expiry Date: 08.04.2025
Job Description:
The Marketing Specialist role will be to support the Service Management Business Unit team in the creation of multi-channel marketing campaigns that drive brand awareness and demand generation to our global audience. We are looking for an enthusiastic marketeer who is willing to embrace a challenge, learn and grow within our expanding global marketing team.
The job will include:
1. Support in creating demand generation campaigns to drive leads and pipeline.
2. Brand awareness activities across web, social and PR.
3. A focus on social media – creating consistent and regular content for our corporate and advocacy platforms to support brand awareness goals.
4. Support in external and internal event planning and execution, including online and global events.
5. Build landing pages and emails on Marketo for regional execution of campaigns.
6. Monitor, review and report on marketing activities and results to ensure success.
7. Assist in CRM updates, processes, and data for campaign success.
8. Support in the production, delivery and development of sales and marketing material.
9. Build and maintain excellent relationships across the global marketing team.
Qualifications:
1. 2+ years’ marketing experience - preferably business-to-business and within the software industry/manufacturing/Service/Energy industries.
2. Experience with marketing automation tools like Marketo is preferable.
3. Undergraduate degree, ideally with a focus in Marketing, Communications or a related business field.
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