Overview
We are seeking a passionate and creative writer and content creator to join our close-knit, successful Marketing and Events team.
As our Digital Content Lead, you will develop and manage content across our news, web, social media, and email platforms, ensuring the voice of the Chamber and our member businesses are represented. From spearheading our daily Daily Focus newsletter to designing and implementing social media campaigns, you’ll have the chance to make a real impact while building strong connections across departments. If you’re a creative storyteller with a knack for strategy and audience growth, we’d love to hear from you!
Job Purpose
The Digital Content Lead will shape and drive forward the Chambers’ web-based content and digital presence, ensuring the right tone of voice, brand look, feel, and messaging. In addition to managing content creation and digital strategy, the role involves overseeing the production and distribution of the daily newsletter, Daily Focus, ensuring it reaches target audiences with relevant, timely updates. Working closely with colleagues across all Chambers' departments, the Digital Content Lead will also focus on lead generation and optimising return on investment (ROI) through digital initiatives, including social media, email marketing, and online engagement strategies.
The Digital Content Lead will proactively develop engaging content across existing and future digital channels, while maintaining consistency with the Chambers’ brand. With a passion for content creation, they will play a key role in increasing online presence, awareness, and engagement through targeted strategies. This role also includes generating and nurturing leads, optimising campaigns, and reporting on ROI. They will build relationships with audiences, lead social media communications, and contribute to the overall digital growth strategy.
Principal Accountabilities
1. Expand the Chamber's social media and PR presence across new platforms, while increasing engagement on existing channels such as Facebook, LinkedIn, Twitter, and Instagram.
2. Coordinate and deliver digital marketing campaigns using organic and paid channels, with a focus on lead generation, engagement, and measurable ROI.
3. Develop and implement content strategies that provide an excellent user journey, incorporating text, video, and photography to engage target audiences effectively.
4. Design and produce high-quality visual content, including social media graphics, email banners, and website visuals using design tools such as Canva and Photoshop, ensuring they align with the Chamber's brand guidelines.
5. Ensure video and photography content is optimised for maximum impact across all digital channels, working with both in-house and external providers when necessary.
6. Utilise data analytics and user feedback to assess the effectiveness of content and campaigns, continuously innovating to improve reach, engagement, and lead conversion.
7. Write and edit copy to meet house style and standards of accuracy, ensuring all content is on-brand and optimised for target audiences.
8. Provide training and guidance to colleagues on digital content best practices, including social media strategies, content planning, and design principles.
9. Ensure all content complies with legal requirements and internal policies before publication.
10. Regularly update and manage website content, ensuring relevance, accuracy, and SEO best practices to improve visibility.
11. Plan and produce content for e-newsletters, including the Daily Focus, and execute other email marketing campaigns with a focus on lead generation and audience engagement.
12. Deliver a strong PR and communications strategy around Daily Focus, highlighting members' news and the Chamber’s impact on local businesses and policy agendas.
13. Stay informed on the latest digital trends, content strategies, and emerging technologies to ensure the Chamber remains a leader in business communications.
14. Attend events as a Chamber ambassador, gathering insights on key issues, building relationships with members, and identifying opportunities for content development and member engagement.
Key Skills and Experience Required
1. Proven experience in content creation, digital marketing, and social media management.
2. Strong proficiency in design tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator), or similar platforms.
3. Excellent copywriting and editing skills with an eye for detail.
4. Strong understanding of digital marketing techniques, including SEO, PPC, and email marketing.
5. Experience using data analytics tools to measure performance and inform content strategy.
6. Ability to manage multiple projects and meet deadlines in a fast-paced environment.
7. Experience in stakeholder management and cross-functional collaboration.
8. Knowledge of legal and ethical requirements for digital content publication.
Job Types: Full-time, Permanent
Pay: £30,000.00-£35,000.00 per year
Benefits:
1. Cycle to work scheme
2. Free parking
3. Health & wellbeing programme
4. Paid volunteer time
Schedule:
1. Monday to Friday
Education:
1. Bachelor's (preferred)
Work Location: In person
Application deadline: 02/07/2025
Reference ID: Digital Content Lead
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