Our client is a professional body for building engineers in the United Kingdom and overseas. Enabling a professional construction sector that works to create better, safer, and more sustainable buildings that enhance people's lives. As a professional body they bring together members, who work across the life-cycle of the built environment specialising across a wide range of disciplines, they share knowledge, raise standards, and develop professionals, enabling them to meet the highest standards they expect of them. By supporting their members, the company improves collaboration and competency ensuring that buildings meet essential human needs, today and tomorrow.
JOB TITLE: Graduate Marketing, Communication & Events Co-Ordinator
REPORTING TO: Associate Director Marketing and Communications
PURPOSE: Focusing on digital marketing and the delivery of some of company key events, this role will play a key role in helping to deliver the Association’s digital and events strategy. You will see the implementation of creative ideas to help drive an increase in engagement and further the reach of the Association.
• Plan, develop, and execute multi-channel marketing campaigns, including the Associations member communications, and e-newsletters, to support company strategy to drive brand awareness, member acquisition and member retention.
• Manage social media platforms and engage with online communities to enhance brand presence including responsible for the creation of all posts and associated graphics for the Association’s social media. Developing ideas and opportunities to amplify company reach across its social media channels.
• Monitor, analyse and report on key performance indicators (KPIs) such as website traffic and social media engagement rates across our digital activities to continuously improve campaign effectiveness across the Association’s digital channels.
• Organise, promote, and host the Association’s webinar series.
• Work with our outsourced provider to organise and deliver the Association’s events programme
• organise and co-ordinate the speaker programme with the CEO and Head of Technical Insight
• develop effective communication strategies to promote the event
• maintain an overview of the budget; and
• co-ordinate and evaluate the event feedback.
• Organise the awarding and the promotion of the Association’s award programme.
• Identify trends, patterns, and opportunities to enhance marketing strategies across social media, e-mail communications and websites.
• Creation of digital content including news items, blogs, and press releases to promote the Associations key activities including events and awards programme.
• Working with the graphic designer to develop video content to promote company services.
• As a brand guardian ensure that marketing and communication activities are delivered in an accurate, consistent, and professional manner.
• Support the day-to-day tasks of the marketing and communications team.
• Support the team and the Association in the delivery of its strategic goals.
Key skills/experience/education
• A Marketing/Events Degree
• Placement year - within the sector
• Experience in email marketing
• Experience of managing content, writing engaging copy and proof reading
• Ability to spot opportunities and emerging trends and advise accordingly
• Understanding of digital marketing commercial applications
• Understanding of digital analytics and reporting
• Detailed knowledge of social media monitoring tools and digital platforms
• Previous experience of using content management principles and application
• Effective project management skills are desirable
• Self-motivated, proactive approach to working
• Familiarity with SEO, e-mail marketing platforms, and social media tools
• Relevant IT skills – Word / Excel / PowerPoint / Canva or Photoshop
• Ability to influence at a peer group level
SALARY: £24,000 - £28,000 DOE plus 10% bonus
HOURS OF WORK: (35 Hours) Mon- Thursday 9-5pm, Friday 9-4pm
HOLIDAY: 24 days holiday and the offices are closed for 3 days over Christmas each year.
BENEFITS:
• The role if office based, but as a company they have a flexible working policy
• Support to study professional qualifications to support your CPD
• Aviva Pension – company contributes 6%
• Annual bonus scheme of up to 10%
• Flexible working - ideally need person in 5 days a week to start off with to obtain all necessary knowledge and training before looking into hybrid options
INTERVIEW PROCESS
1st STAGE – Telephone call/Teams
2nd STAGE – Face to face at the offices
HEALTH & SAFETY: No current issues to report on site
To apply please send your CV to candidate@thegraduaterecruitment.co.uk quoting TGR3120