The PPC Executive will be responsible for continuing our ongoing successful paid advertising strategy by identifying areas of opportunity within a broad portfolio of businesses. Through in-depth analysis, the PPC Executive will be able to identify, propose and implement changes and improvements to key fundamentals of our advertising, leading to improved performance such as improving click-through rates or reducing redundant spend.
About Poole Bay Holdings Ltd.
We are leading marketers and manufacturers of a diverse range of products for businesses, schools, and government organisations. Established in 1993, Poole Bay Holdings' extensive product range includes Hot/Cold Therapy, First Aid Supplies, and Fire/Safety Signs to Outdoor Furniture, Cycle Racks/Shelters, and Parking Products. Based in beautiful Poole, Dorset with 100,000 square feet of warehouse, factory, and office space, we employ a team of over 200 fantastic people. We offer a friendly and dynamic place to work where our people are empowered and motivated to innovate and make a difference.
If you thrive on getting things done in a fast-paced commercial environment, we want to meet you!
Duties and Responsibilities
* Daily management and optimisation of PPC accounts and paid advertising, including shopping campaigns.
* Creating, implementing, and testing campaigns across various platforms including Google and Microsoft/Bing.
* Management of Google Merchant Centre and shopping feeds.
* Running and analysis of reports to identify opportunities for investment/divestment such as Search Query Reports, Device Analysis, Impression Shares, and more.
* Analysing KPI results of campaigns to identify opportunities, feeding back performance and proposed actions to the PPC Manager and others within Marketing.
* Ensuring campaigns stay within budget or are exceeding performance targets to justify overspend.
* Running improvement tests across our advertising to find optimal ways of investing more for improved performance.
* Applying and ensuring best practices where appropriate on all paid advertising channels.
Person Specification
Qualifications
* 1. Google Ads and Analytics Certified Desirable
Skills
* 2. Articulate, analytical, and methodical Essential
* 3. Results-driven and highly motivated with a problem-solving attitude Essential
* 4. Sound judgement and the ability and willingness to make decisions Essential
* 5. High level of organisation and the ability to work efficiently and effectively Essential
* 6. Creative and entrepreneurial mindset Essential
* 7. Strong communication skills Desirable
* 8. Strategic, pro-active, and able to work independently Desirable
* 9. Ability to gather, manipulate, and analyse data to inform decisions Essential
Knowledge
* 10. Knowledge and working hands-on with Google Ads and Microsoft Ads, including Search, Performance Max, and shopping campaigns. Essential
* 11. Working knowledge of Google Merchant Centre and shopping feed management. Essential
* 12. Knowledge of Bidding Types, Campaign Types, Audiences, and Scheduling. Essential
* 13. Knowledge of Google Analytics (GA4) Desirable
Experience
* 14. 2+ years of hands-on experience in pay-per-click (PPC) across Google Ads and Microsoft Ads, including shopping and merchant centre management. Essential
* 15. Responsibility for reporting on PPC KPIs across and up reporting chains. Desirable
* 16. Experience working collaboratively with internal colleagues to develop PPC opportunities Desirable
* 17. Experience with writing Ad Copy and A/B testing improvements Desirable
What We Can Offer You:
* Hybrid Working (3 days in office; 2 days at home).
* 25 Days Holiday (including Christmas closure), rising with years of service, plus bank holidays.
* 8% Pension with NowPensions – (3% Employer & 5% Employee).
* Free Parking
* New offices with kitchen and break facilities.
* Ongoing support, development, and training in line with the needs of the person and the business, with progression opportunities.
Other discretionary benefits may include:
* Annual financial contribution to wellbeing activity (after 1 year of service).
* Bi-monthly ‘attendance’ prize draws (after 1 year).
* Social committee with organised events and activities.
* Annual subsidised company events.
* Regular subsidised departmental nights out.
How to Apply
To apply, send a short covering letter explaining how you meet the essential criteria set out in the person specification and a copy of your CV to recruitment@poolebayholdings.co.uk
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