Job Description
VP of Lead Generation
Location: Crawley or Peterborough. Hybrid minimum of once a month – once a week depending on location.
Job Type: Perm/ Full time
Reports to: CEO
About Akixi
Akixi is a leading provider of cloud-based call and contact analytics solutions, empowering businesses to enhance their communications and operational efficiency. As a modern SaaS vendor, Akixi is dedicated to delivering innovative, scalable, and reliable analytics software designed to meet the evolving needs of businesses of all sizes. In addition to our powerful call and contact analytics, Akixi offers comprehensive CRM integration solutions, enabling businesses to streamline customer interactions and enhance productivity by connecting communication systems with their existing CRM platforms.
Akixi’s CRM integration products are designed to simplify workflows and provide real-time access to crucial customer data, all within a seamless and intuitive interface. Our solutions offer flexibility and customisation, allowing businesses to tailor the tools to their specific needs. Whether through enhancing customer service operations or optimising resource management, Akixi provides businesses with the insights and integrations needed to thrive in today's dynamic and competitive environment. Backed by a team of dedicated experts, Akixi continues to deliver cutting-edge solutions that empower organizations to make data-driven decisions and drive growth.
www.akixi.com
Job Summary
Reporting to the CEO, we are seeking a dynamic and results-driven VP of Lead Generation to spearhead our lead generation strategies. The ideal candidate will have extensive experience in B2B SaaS environments and expertise in both sell-to and sell-through motions, with a strong focus on channel experience (B2B2B). This role will be crucial in driving our growth by developing and executing strategies that generate high-quality leads and fuel our sales pipeline.
Key Responsibilities
Strategy Development:
* Design and implement comprehensive lead generation strategies aligned with business objectives.
* Develop and optimise campaigns for both direct sales (sell-to) and partner-driven sales (sell-through).
* Utilise Accounts Based Marketing/Selling to target high-value accounts with personalised campaigns.
Lead Acquisition Activities:
* Digital Marketing: Oversee PPC, SEO, and social media advertising to attract target audiences.
* Content Marketing: Develop whitepapers, case studies, webinars, and blogs to engage potential leads.
* Email Campaigns: Create targeted email sequences to nurture prospects and drive conversions.
* Events and Webinars: Plan and execute virtual and in-person events to generate interest and capture leads.
* Partnerships and Alliances: Cultivate relationships with strategic partners to enhance lead flow.
* Referral Programs: Develop and manage programs to encourage existing customers to refer new leads.
Product Launch and Market Expansion:
* Lead efforts to successfully launch new products and enter new markets.
Marketing Funnel Management:
* Strong hands-on experience across the entire marketing funnel (TOFU/MOFU/BOFU).
Data-Driven Insights:
* Utilise analytics to track performance and guide decision-making.
* Provide ongoing analysis and reporting on lead generation effectiveness and ROI.
* Understand SaaS KPIs and drive NRR with targeted marketing initiatives.
Collaboration:
* Work closely with the marketing, sales, and partner teams to ensure alignment and integration of lead generation efforts.
* Collaborate with product and customer success teams to refine value propositions based on market feedback.
Leadership and Management:
* Lead and mentor a team of lead generation specialists.
* Develop processes and best practices to enhance team performance.
Budget Management:
* Manage the lead generation budget, ensuring efficient allocation of resources for maximum impact.
Strategic Skills:
* Understand and apply MEDDPIC in sales processes.
* Strong sense of urgency and a risk appetite to capture market share in a competitive environment.
Qualifications and Experience
* Bachelor’s degree in Marketing, Business, or a related field.
* 8+ years of experience in lead generation for B2B SaaS companies.
* Proven track record of developing successful lead generation campaigns.
* Strong understanding of both sell-to and sell-through sales motions and channel experience (B2B2B).
* Proficiency in CRM and marketing automation tools (e.g., Salesforce, HubSpot).
* Excellent analytical, strategic thinking, and problem-solving skills.
* Strong leadership and team management abilities.
* Exceptional communication and interpersonal skills.
Why join us?
* Be part of an innovative and fast-growing company.
* Opportunity to make a significant impact on our growth trajectory.
* Collaborative and dynamic work environment.
* Competitive salary and benefits package