Fri, 17 Jan 2025 published - Fri, 17 Jan 2025
Job Summary
The Sponsorship and Fundraising Assistant will successfully contribute to the winning of sponsorship from existing and new clients and managing sponsor, Patron, and Benefactor relationships for Hay Festival.
Job Description
Main Duties and Responsibilities
Sponsors
1. Cultivate, manage and develop successful relationships with existing and new sponsors, with a focus on relationships up to £5k.
2. Identify and define on a local, regional and national level new and emerging sponsorship opportunities.
3. Develop sponsorship proposals, packages and agreements for sponsors.
4. Ensure sponsor requirements are met at our two UK festivals (Hay Festival, Hay-on-Wye and Hay Festival, Winter Weekend), manage complimentary ticket requests, host sponsors during the festivals, and administer other sponsor benefits.
5. Ensure sponsors are acknowledged correctly, gathering artwork and sponsor logos for print and web (Pre-show reel, online and print programme).
6. Maintain sponsor pages and profiles (Sponsors Directory).
7. Manage interaction with event sponsors in the Festival Lounge at Hay Festival (spring).
8. Maintain and update records for correspondence and invoicing.
9. Generate reports for sponsors.
Patrons and Benefactors
1. Help manage and develop Patrons and Benefactors engagement and renewals, including invitations and complimentary tickets (Book of the Month and Book of the Year mailings).
2. Research Patrons and Benefactors to identify key prospects to engage for further support.
3. Ensure Patrons and Benefactors are acknowledged correctly (Donor boards, print programme and webpages).
Exhibitors
1. Coordinate selection and booking process of exhibitors at Hay Festival Wales (Spring and Winter Weekend).
2. Identify and approach potential exhibitors to ensure a diverse visitor experience.
3. Ensure exhibitor requirements are met at our main UK festival (Hay Festival, Hay-on-Wye).
4. Cultivate, build and manage successful relationships with existing and potential new advertisers for print and web.
5. Maintain advertiser pages on the Hay Festival website.
Job Requirements
1. Experience of securing sponsorship and successfully managing relationships with sponsors.
2. Ability to effectively manage multiple relationships of varying complexities, meet strict deadlines and work well under pressure.
3. Experience in creating opportunities to drive new commercial/sponsorship ideas or partnerships.
4. Proven track record of meeting financial targets and/or securing funding.
5. Experience of prospect research and ability to research and respond to opportunities.
6. Strong customer relationship management skills and care - understanding of and modelling excellent donor management.
7. Experience in managing effective relationships with a wide range of stakeholders.
8. Experience of coordinating membership or audience-focused events.
9. Excellent written communication skills, numeracy, organisational skills and attention to detail.
10. Enthusiastic team player with excellent interpersonal and relationship-building skills.
To apply please send your CV and a letter explaining how your experience fits the role to sian@hayfestival.org by midday February 18th 2025.
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