At Costa Coffee, we are what we craft. We’re reimagining coffee experiences in over 50 countries and counting, as a key part of the Coca-Cola System. Whether you get your coffee in a store, from a machine, at home, or on the go – we’ve got you covered.
We are seeking a detail-oriented and creative CRM Digital Designer to join our dynamic team. The ideal candidate will be responsible for adapting and optimising digital campaign assets, building email and push notifications, and quality checking to ensure brand integrity and high-quality design output. You will work closely with CRM and digital marketing teams, agencies, and other stakeholders to ensure that digital assets are tailored to meet platform specifications, performance goals, and user experience (UX) standards.
What you’ll do
* Build and design engaging marketing emails using our customer engagement platform Braze
* Conduct rigorous QC testing of emails, ensuring accurate rendering across devices and email clients, proper functionality of links, and compliance with accessibility standards.
* Optimize email performance by applying best practices in layout, design, and content placement.
* Manage email personalisation and dynamic content within the customer engagement platform
* Troubleshoot and resolve technical issues with email builds and deployment
* Adapting and resizing digital assets for email, rich push, and in-app notifications
* Ensuring all assets are in alignment with the brand’s visual identity (VI) guidelines.
* Familiarise yourself with the unique technical requirements of each digital channel, such as file sizes, aspect ratios, and other specifications for optimal performance.
* Adapt digital content to ensure it is visually appealing, responsive, and optimised for platform-specific needs.
* Work closely with internal teams, including marketing, agencies, and creative teams, to deliver assets that meet campaign goals and timelines.
* Stay updated on email marketing trends, tools, and platform updates to continually improve email design strategies and execution.
Who you are
* Technical Proficiency: Strong understanding of digital design and testing tools (e.g. Miro, Figma, UserTesting, Adobe After Effects, Lottie, Adobe Illustrator, Zeplin) and asset preparation for digital channels.
* Proficiency using Braze or any drag and drop email editor
* Familiarity with email design principles and an understanding of HTML/CSS for troubleshooting (basic level preferred).
* Preferable knowledge of marketing automation and lifecycle campaigns.
* Experience in digital design, ideally within an agency or in-house marketing team. A portfolio of relevant work is required.
* Understanding of UX/UI: A solid understanding of digital user experience principles and how to design for optimal usability and performance.
* Branding Knowledge: Ability to adapt designs to maintain brand consistency while ensuring they meet platform requirements
* Exceptional attention to detail in both design and technical execution, ensuring error-free and high-quality digital assets.
* Strong ability to communicate with cross-functional teams and incorporate feedback into the final designs.
* Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
Location: Hybrid with the ability to work from our Central London location a minimum of 2 days per week.
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