Summary
Kickstart your career in marketing with this exciting apprenticeship opportunity. You'll work alongside experienced professionals, learning to plan and execute multi-channel marketing campaigns that drive brand awareness and achieve business objectives. Develop your skills in marketing automation, social media marketing, and content creation.
Wage
£18,000 a year
Training course
Multi-channel marketer (level 3)
Hours
A variation of 'office hours' TBC.
40 hours a week
Possible start date
Monday 31 March
Duration
1 year 6 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
Key Responsibilities:
* Plan and coordinate marketing activities: Using various marketing tactics to acquire and retain customer segments.
* Contribute to creative content development: Across video, images, and other formats, for online and offline campaigns.
* Build and implement multi-channel campaigns: Across a variety of platforms, both offline and digital.
* Proofread marketing copy: Ensuring accuracy, persuasiveness, and brand consistency.
* Use data analysis tools: To record, interpret, and analyze customer or campaign data.
* Monitor and review campaigns: To ensure effectiveness, optimize results, and meet budget requirements.
Required Skills and Experience:
* Essential qualifications: Grade C/4 or above in Maths and English.
* Technical skills: Good IT skills with an understanding of Microsoft Office/Google packages and various social media platforms.
* Strong Creative Flair: Possess a strong creative flair with an interest in creating visually engaging content.
* Adaptability: Comfortable working in a dynamic environment and adjusting to changing business needs.
* Time Management: Proven ability to manage time effectively, prioritise tasks, and meet deadlines.
* Commitment to Excellence: Dedicated to delivering high-quality work and continuously improving personal and professional skills.
Where you’ll work
125 Deansgate
Manchester
M3 2BY
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
PARETO LAW LIMITED
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
This Multi-Channel Marketer Level 3 Apprenticeship offers a practical introduction to modern marketing, focusing on creating impactful campaigns. Multi-channel marketers are in demand across diverse organizations, from small businesses to large corporations. As an apprentice, you'll gain hands-on experience developing and executing marketing strategies across a variety of channels, learning how to reach target audiences effectively. This apprenticeship provides a strong foundation for a career in marketing, with potential roles including Marketing Assistant, Digital Marketing Executive, or Social Media Manager. You'll contribute to real-world projects, seeing your work come to life through digital platforms, print materials, and other marketing avenues.
Participants in our multi-channel marketing apprenticeship will gain valuable skills and outcomes such as:
* Equipping Learners for marketing - The programme equips learners with the knowledge and skills necessary to allow them to enhance the business performance in the organisation’s marketplace.
* Expertise in search engine optimisation, analytics and Google Ads - Learners will gain expertise in establishing and enhancing businesses' online presence, ensuring effective engagement with target audiences.
* Developing a Versatile Skill Set - Through a thorough and diverse curriculum, apprentices will develop the versatile skill set needed to produce impactful marketing that drives results.
* Balancing Theory and Practical Experience - By blending theoretical concepts with practical, hands-on experience, learners will be well-equipped to navigate and respond to the evolving demands of the digital age.
Candidates must not already hold a qualification at the same level or above in in the same subject area as the apprenticeship. For the duration of the apprenticeship candidates cannot undertake any other formal qualifications at the same time.
Requirements
Essential qualifications
GCSE in:
* Maths & English (grade C/4)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Organisation skills
* Customer care skills
* Problem solving skills
* Team working
* Creative
* Initiative