Route One is committed to bringing the positive benefits of skateboarding to all. By driving skate participation, through investment in skateboarding and the benefits it brings to individuals and communities, Route One has grown its business over the past 30 years.
Route One is now the UK’s leading destination for streetwear, skate footwear and equipment. Our dedicated team covers a hugely successful online store and 10 high street retail stores, offering the best selection of on-trend product to customers, throughout the UK. Route One is actively engaged within the skate community and is frequently involved in events, charity projects and media activity.
We are now seeking an experienced, positive and solution focused individual to join our dynamic team as E-Commerce Manager within our Web & Digital Team
Key responsibilities include:
* Developing and executing e-commerce strategy (online store and app) in alignment with overall business goals
* Analysing market trends and adapting strategies to stay ahead of competitors in the industry effectively
* Continually monitor website and app performance metrics and customer data to inform strategic decisions and optimise user experience including generation of reports and accurate presentation of data
* Optimising website search engine performance (SEO) to drive traffic
* Managing and updating the online store, ensuring that the layout, positioning, and offer is aligned with best practice and customer behaviour and preferences
* Management of 3rd Party Stakeholders including Web Agency and App Provider
* Execute digital marketing campaigns, including Google & Meta Ads and email marketing, to drive traffic and boost sales
* Collaborate with cross-functional teams, including IT and project management, to ensure seamless integration of e-commerce initiatives
* Stay abreast of industry trends and competitor activities to identify opportunities for growth.
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Qualifications and Experience Required
* Proven experience in e-commerce management of at least 3-5 years - preferably Fashion & Streetwear
* Advanced Knowledge and Proifciency of the Shopify Platform and Experience of Shopify International Markets
* Excellent understanding of web design, web analysis, and SEO
* Strong organisational skills with the ability to manage multiple projects simultaneously
* Knowledge of Google and Meta Ads and analytics tools for performance tracking
* Demonstrated leadership capabilities with a focus on team collaboration and motivation.
* A positive, solution focused approach and professional outlook
* Strong project management skills to ensure timely execution of initiatives - with effective communication throughout
* Ideally Bachelor’s degree in Business Administration, Marketing, Information Technology, or demonstratable relevant workplace experience/development
* Professional certifications in digital marketing, e-commerce, or project management, such as Certified E-commerce Professional (CEP) or Google Analytics Certification are advantageous.
* Skills in CRM software, development and digital marketing tools and techniques are highly desirable.
Salary Range is £35k - £45k commensurate with experience