Come and join us in bringing the Raffles experience to London
The Raffles name is synonymous with luxury, glamour and extraordinary adventure. Raffles London at The OWO on London’s Whitehall, unites the allure and heritage of Raffles with one of the world’s most historic addresses.
This fine Grade II* Edwardian building has been transformed into a spectacular stage for dazzling celebrations; with fine dining, lively bars, the latest in wellness and beauty therapies, the most luxurious suites and rooms, versatile ballroom and event space. Within these much-storied walls, where legendary statesmen and women once shaped the modern world, guests are now invited to discover new and inspiring emotions and connections.
At Raffles, you arrive as a guest, leave as a friend and return as family.
Job Description
Your purpose will be to spearhead the online presence of Raffles London at The OWO, our websites, social media, and wider digital activity to ensure that they are the best possible showcase for the hotel.
You will develop campaigns that excite, engage, inform, and ultimately drive business to what will be one of London’s most iconic hotels.
You will deploy robust ROI metrics to track results and report on successful activity. You will look at best practice methodologies in digital marketing and be bold - embracing new initiatives that will boost both our reputation and support our commercial goals.
Responsibilities
Operation
You will be accountable for:
Website:
* Maintaining up to date and effective websites in association with our internal teams and external agency partners.
* Writing and ensuring website content (copy and visual) is maximised for effective search metrics and tailored for the target audience.
* Constantly checking search terms, rankings, and analytics to monitor performance of websites and make recommendations for improvements.
* Employing user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and help improve website performance.
* Ensuring third party platforms feature relevant content with best use of links.
* Growing website hits, dwell time and conversion rates.
* Continually striving to build website performance and monitor the algorithms set by the search engines to keep up to date with changes.
Digital and Social Media Marketing / Advertising:
* Developing and implementing digital marketing strategies including SEO, SEM and PPC.
* Overseeing digital and social media advertising and marketing opportunities.
* Managing our social media agency team with strategic suggestions, content management and eventually taking over the social media strategy in full.
* Creating social and digital advertising campaigns that support commercial objectives.
* Support, where required, with paid influencer activations.
Email Marketing/CRM:
* Creating regular email campaigns that drive direct and online bookings.
* Building on the success of email campaigns to grow the customer database and build loyalty.
* Ensuring customer information is captured and seamlessly fed into the hotel’s CRM system.
Reporting/ROI
* Providing regular analysis of results and reports to demonstrate growth, customer acquisition, customer engagement, and return on investment.
* Create and monitor digital marketing budgets in tandem with direct report.
General
* Providing intelligence on trending activity on consumer online behaviour to inform the development of our social media and digital profile.
* Collaborate with sales and communications/media teams to improve marketing results and identify innovative growth strategies.
* Collaborate with our internal stakeholders to ensure their digital marketing needs are being met.
* Additional responsibilities in absence of line manager or senior employee.
* Performs other duties as required or assigned.
Additional Information
Why join our Raffles team?
* 28 days holiday including bank holidays plus a day extra for every year of your service up to 5 years (35 Days).
* Staff meals whilst on duty.
* Free dry cleaning for uniform.
* Employer pension contribution of 3%.
* Enhanced sick pay.
* Enhanced maternity, paternity and adoption pay.
* Life Assurance 1x salary.
* Employee assistance program, including virtual GP and financial advice.
* Season ticket loans and cycle to work scheme.
* Colleague gifting to celebrate special occasions.
* Paid days off to move house or give back time to a charity of your choice.
* Internal learning and development programmes tailored to you.
* Fun-filled events, whether that’s a pub quiz, team run or festive party.
* Employee benefit card offering discounted rates of up to 30% at Accor worldwide and Raffles London F&B outlets.
* Worldwide development opportunities across Accor’s extensive brand portfolio.
What are the Raffles Values?
Be You: Be creative, innovative, and enthusiastic, showing your personality and flair.
Be Kind: Demonstrates humility and generosity through emotional connection with colleagues and guests.
Be Happy: Consistently uplifting colleagues and guests through a joyful connection and positive personality.
Be Confident: Openly shares knowledge and skills with other colleagues to achieve excellence.
Have Your Purpose: Demonstrating care and responsibility within your role, to make a tangible impact on the business.
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