Seeking a Digital Marketing Manager to drive digital customer acquisition and conversion strategies, optimising all digital channels to improve conversion rates.
We're at the forefront of revolutionising the property rental experience, and we're looking for a dedicated and experienced Digital Marketing Manager to join our team.
Located in the heart of Warwickshire, we're a leading name in the property rental sector, with a mission to improve the rental experience for everyone.
As a Digital Marketing Manager, you'll be responsible for developing and executing a robust digital marketing and acquisition strategy, focusing on optimising conversion rates across all digital channels.
You'll lead the optimisation of PPC campaigns, social media marketing, partnerships, and referral programmes with a strong focus on improving ROI through enhanced conversions.
You'll conduct in-depth digital marketing data analysis to make informed decisions that boost campaign performance and conversion rates.
You'll work closely with cross-functional teams to deliver a seamless and optimised customer journey from initial digital engagement to transaction completion.
You'll remain up-to-date with the latest trends and technologies in digital marketing and CRO, ensuring we remain at the forefront of digital innovation within the property rental industry.
You'll regularly measure and report on the performance of all digital marketing campaigns with a special emphasis on conversion metrics, evaluating them against our goals (ROI and KPIs).
* Key Responsibilities:
* Develop and execute a robust digital marketing and acquisition strategy, focusing on optimising conversion rates across all digital channels.
* Lead the optimisation of PPC campaigns, social media marketing, partnerships, and referral programmes with a strong focus on improving ROI through enhanced conversions.
* Conduct in-depth digital marketing data analysis to make informed decisions that boost campaign performance and conversion rates.
* Work closely with cross-functional teams to deliver a seamless and optimised customer journey from initial digital engagement to transaction completion.
* Remain up-to-date with the latest trends and technologies in digital marketing and CRO, ensuring we remain at the forefront of digital innovation within the property rental industry.
* Regularly measure and report on the performance of all digital marketing campaigns with a special emphasis on conversion metrics, evaluating them against our goals (ROI and KPIs).
Requirements:
* A minimum of 3-5 years' experience in B2C and B2B digital marketing, with a strong emphasis on digital client acquisition and conversion rate optimisation.
* Demonstrable experience in managing SEO/SEM, marketing databases, email campaigns, social media, and display advertising campaigns, focusing on conversion optimisation.
* Creativity in identifying target audiences and designing digital campaigns that engage and inform and drive conversions.
* Proficiency in using website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, etc.).
* Up-to-date knowledge of the latest online marketing trends, best practices in conversion optimisation, and measurement tools.
* Strong analytical skills, data-driven thinking, and a knack for identifying improvements in the customer journey to enhance conversion rates.
* Excellent communication and interpersonal skills, capable of working collaboratively across various teams.
What We Offer:
* £65,000 Basic Salary
* Up to 10% Annual Bonus
* Employee Share Options Available