At SwimTrek, we specialise in delivering extraordinary open-water swimming holidays in some of the world's most beautiful destinations. We pride ourselves on personalised, high-quality service and a culture that values diversity, innovation, and inclusivity.
With a high repeat rate, we already have thousands of satisfied customers. And we want even more. As Marketing Manager, you will be leading a small Marketing Team reporting into the Head of Marketing & Sales. Ensuring that all tours are promoted through all channels, both on & offline, your role is to make us more famous in every possible segment, from the curious open water swimmer to the dedicated open water athlete, in the UK, Europe, Australia, NZ, and the USA.
We are looking for a Marketing Manager to join our team based in our offices on Brighton seafront.
Full Time Marketing Manager
* Are you looking for an exciting Marketing Manager role that allows you to follow your passion?
* Are you a strategic thinker with a proven track record of helping businesses grow to the next level?
* Can you lead a team of marketeers and not just manage?
* Do you want your impact to be global and reach across multiple segments?
About the role
The role is responsible for the organisation's marketing activities and oversees the delivery of a fully integrated marketing strategy for the business. Your role is to grow the business in every possible segment - globally. You will be leading the Marketing Team ensuring that all tours are promoted through all digital, online & offline channels, with performance measured to granular detail.
Specifically, you will:
* Contribute towards and execute a clearly defined 5-year strategy/plan for new and existing business.
* Oversee and co-ordinate the company’s digital marketing activities, including all content (written and visual), user experience, SEO, paid display, and all social platforms.
* Oversee and co-ordinate the company’s offline marketing strategy, including branding, events, merchandise, PR, and advertising.
* Campaign optimisation – Discipline of measuring ROI of each activity, continually evaluating performance, and seeking optimal results.
* Undertake continuous analysis of the competitive environment and consumer trends while monitoring all markets (existing and new).
* Create and manage all 3rd party partner relationships within as well as external to the adventure travel markets.
* Manage & improve retention activity, including the Loyalty Program, Communications, Referral scheme, Partnerships & Affiliates.
* Collaborate with the Head of Marketing & Sales to enhance the online user experience and improve conversion rates.
* Management of agreed budgets while achieving balance between resource, budget & activity.
* Manage a small team of in-house and external subject specialists, ensuring they meet commercial objectives.
Personal Profile
* Previous experience in a similar online marketing role - retailer, B2C, etc., plus a proven record in taking a business to the next level.
* Strong strategic awareness and execution. Able to identify the key challenges and problems and then create a plan to tackle them and fuel planned growth. Must be solution-led.
* Can track ROI and evolve tactics as results change. Excellent analytic & reporting skills essential, plus a high level of commercial awareness.
* Good technical digital knowledge and a track record of running marketing operations for an online retail business, including experience in managing ecommerce, SEO, PPC, Email marketing, and social media.
* Experience in marketing leadership and not just management.
* Experience in offline traditional marketing, ideally in conjunction with digital channels, including PR and dealing with journalists.
* Knows where to get the right answers – even if they don’t know them themselves.
* Has a desire to self-learn, seeks new opportunities, and is aware of current and future trends.
* Desire to increase penetration in specific countries and is a proven international marketer.
* Experience in branding & event promotion.
* Experience in managing budgets and being creative with spend.
* Able to delegate and manage in-house and external subject specialists.
* Has a passion for Adventure travel and understands the market sector.
Why SwimTrek?
* LOCATION: Office located on Brighton Beach (Sea Lanes) overlooking a 50m pool and the sea
* SALARY: Market rate
* HOLIDAYS: 33 days (inc. Bank Holidays)
* WORKING HOURS: Full time based on 37.5 hours a week
* FLEXIBLE HOURS: Between 8AM-6PM with remote working options.
* OTHER INCENTIVES (but not limited to):
* Performance related bonus
* Discounted travel
* Swim Coaching sessions
* Team away trips
How to Apply
If you feel that you are the right person for this position and that you can bring the required skills to the role, please email your CV and cover letter with an answer to the following question: What one thing would you change on the swimtrek.com website?, by Sunday 16 March 2025 to: careers@swimtrek.com.
Interviews will be conducted on a rolling basis, so the position may be filled before the advertised closing date.
Make a splash with your career – join SwimTrek as our Marketing Manager!
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing, Sales, and Management
* Industries
* Travel Arrangements
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