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Group Marketing Manager - Peter Cooper Motor Group
This is an unmissable opportunity to become an integral part of our thriving Sales team at our Prestige site in Horsham!
Established in 1981, we are a family business with a stellar reputation for providing exceptional customer service. We take pride in offering a diverse range of quality vehicles and automotive services. Joining this dynamic team means stepping into a fantastic work environment where everyone strives for excellence.
Experience an abundance of support through regular PETER reviews, showcasing our commitment to each team member's success. The management team is dedicated to your success, fostering a workplace where you can flourish and contribute to the company’s continued growth.
Seize this chance to be a vital member of our team that aims for excellence in everything they do!
Objectives
1. Achieve and strive to exceed all targets and sales objectives through a well-developed and motivated sales team
2. Formulate policies and procedures to achieve maximum profitability from vehicles, finance, insurance and accessory sales
3. Maximise sales and profitability through satisfaction and retention of customers
4. Help retailer to achieve industry-leading standards of process efficiency and cost control
5. Ensure departmental compliance with company policies and industry guidelines
6. Ensure team fully engage with the latest digital tools to achieve a fully blended experience
7. Conduct timely quarterly PETER reviews and appraisals with all staff
8. To achieve and deliver on all Peter Cooper Motor Group Key Performance Indicator (KPI’s)
9. To achieve the financial budget each month and throughout the year
10. To ensure themselves and team are fully trained and authorized to sell finance and insurance products in line with FCA guidelines, treating the customer fairly
Measures
1. Profit on sales
2. Any report that is in use at the time to include but not limited to for example; Peter Cooper Motor Group management accounts, KPI sheets
3. To be fully trained and authorized to sell and advise on all products available
Key Tasks
Objective: Achieve and strive to exceed all targets and sales objectives through a well-developed and motivated sales team
1. Ensure the sales team have full knowledge and understanding of product, promotional and marketing activities, and communicate visions and goals to staff by planning and preparing thoroughly for the daily sales meeting
2. Ensure departments are adequately staffed in order to achieve departmental objectives
3. Conduct a detailed induction with all new sales personnel, and continue to monitor achievements and review individual’s performance through the company’s development review process
4. Take a pro-active interest in training and developing team members, developing skills to support improvements in job performance and to aid career advancement
5. Delegate responsibilities to appropriate personnel and monitor progress to ensure the task is completed as directed
Objective: Work with the Brand Manager to formulate policies and procedures to achieve maximum profitability from vehicles, finance, insurance and accessory sales
1. Develop strategies, objectives and action plans to increase business and ensure maximum profitability and volume sales targets are achieved and exceeded
2. Identify clearly the area of marketing responsibility and ensure relevant knowledge of demographics, using information available from the manufacturer
3. Plan, oversee and monitor the completion and success of sales campaigns, advertising and promotional activities to maximise car and extras sales and also create and maintain a positive and professional image of the retailer
4. Analyse current procedures to identify opportunities for improvements
5. Build a strong rapport with financial institutions and other relevant businesses
Objective: Maximise sales and profitability through satisfaction and retention of customers
1. Ensure appropriate letters are sent to all customers to establish long-term marketing objectives and that all communication to the customer is clearly comprehensible and fully explained
2. Receive customers promptly and courteously at all times Work to constantly improve the quality of customer service
3. Consult with customers to establish their needs and continue to maintain good relationships with customers by meeting and exceeding their expectations
4. Handle dissatisfied customers calmly, resolve complaints with sensitivity, and involve others when needed
Objective: Help retailer to achieve industry-leading standards of process efficiency and cost control
1. Develop and maintain good working relationships with all dealership personnel, operating a ‘share best practice’ policy, as well as representatives and staff of manufacturer
2. Monitor sales performance against current goals and targets, ensuring new and used stock levels are sufficient to meet projected sales
3. Monitor and control departmental administration and procedures, to determine operating efficiency and expenditure within budget
4. Undertake all other duties and responsibilities as requested by the Brand Manager
5. Display all point of sale and advertising literature as directed by the manufacturer
Objective: Ensure departmental compliance with company policies and industry guidelines
1. Ensure the correct handling of all cheque and cash transactions, compliant with company policy
2. Operate within the law at all times
3. Adhere strictly to trade plate regulations
4. Ensure all health and safety legislation and internal procedures are followed
5. Operate at all times within company policy
Objective: To achieve and deliver on all Peter Cooper Motor Group KPI’s
1. Using the sites annual budget, versus actual profit and loss management accounts; determine areas for improvement and create a ‘SMART’ action plan to immediately address any shortcomings.
2. Using any current KPI reports – identify any shortcomings and address immediately
Our Mission: A successful business which exceeds expectations and builds confidence, loyalty and pride in our team and customers.
Your behavioural competencies means upholding our PETER values in every aspect of your role and fully embracing your PETER review process to ensure that these values are continually maintained to the Peter Cooper Motor Group’s required standards.
PETER Values:
1. Professional - Demonstrate expert knowledge and skills
2. Excellence - Be outstanding in all that we do
3. Trustworthy - Be open, honest, decent and fair
4. Everyone - Working together for the benefit of our business
5. Respectful - Treat others in the way that you expect to be treated
Company Car
Bonus
Health Insurance
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Sales and Business Development
Industries
Retail
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