Job Title: Marketing Specialist (Full Time)
Location: Remote
Company: Cassette
About Us: Cassette creates bespoke communication, training and educational content in Healthcare and Life Sciences using immersive technologies and Ai tools.
We work with large businesses including Pfizer, Baxter, Regeneron and Takeda working on projects aimed at Healthcare professionals, Patients and Employees. Our solutions range from interactive websites and mobile apps through to Ai avatars, VR and AR solutions.
We are a growing business and need someone to help us talk about the great work we are doing. The role is remote based however we are in constant contact, starting each day with a call for the whole business, running weekly virtual social events and quarterly get-togethers.
Job Description: We are seeking a talented and experienced Marketing Specialist to join our team. The ideal candidate will have a minimum of 3 years of experience delivering marketing content for a tech-related business. Experience in the healthcare sector is a bonus.
Key Responsibilities:
* Develop and execute a comprehensive content strategy to promote Cassette's products and services.
* Create engaging and informative content that resonates with our target audience.
* Collaborate with the business to gather information and insights for content creation.
* Manage and optimize Google Adwords campaigns in collaboration with our preferred supplier
* Monitor and analyse the performance of marketing campaigns and adjust strategies as needed.
* Stay up-to-date with industry trends and best practices to ensure our content remains relevant and impactful.
The successful applicant will be responsible for creating and disseminating:
* Case Studies
* Video content
* Image generation
* Website news articles
* LinkedIn posts
* Latest R&D, new work, thought pieces, interviews
* Monthly newsletter
* Award entries
Secondary Responsibilities:
* New Business proposal support
Qualifications:
* Minimum of 3 years of experience in marketing content creation for a tech-related business.
* Experience in the healthcare industry is a bonus.
* Strong writing, editing, and proofreading skills.
* Experience with video content creation and image generation tools.
* Familiarity with Google Adwords and social media platforms.
* Excellent communication and collaboration skills.
* Ability to manage multiple projects and meet deadlines.
Benefits:
* Flexible, remote working
* 25 days holiday + company wide 1 week summer break