Delivering Gas Solutions To The British Industry. Energas is a key part of the Air Liquide Group presence in the UK. Energas are a leading service provider of cylinder gases to a variety of industry sectors in the UK, delivering a local and personal service, combined with global quality products and expert technical support. Energas supply a comprehensive range of cylinder gases to suit the needs of industry from stock. All of our cylinder gases are available in a variety of sizes, ranging from small portable cylinders through to high capacity cylinder packs. For over 60 years we have provided the best industrial gas supply and service, we continue to strive to exceed our customer’s expectations every day. We pride ourselves on offering a responsive, high quality and local service. How will you CONTRIBUTE and GROW? Presentation of the Entity Mainly based at Alpha Tower in Birmingham but also 1-2 days in Hucknall Nottngham where Richard Moss the digital marketing manager is also based. Also a balanced approach to work is normal, working from home etc. Presentation of the Team and Business Activities Richard Moss - Digital Marketing Manager - Air Liquide UK Solveig Hove-Christensen - NEC Cluster Digital Marketing Manager Richard Moss - Digital Marketing Manager - Air Liquide UK Solveig Hove-Christensen - NEC Cluster Digital Marketing Manager Focus on further organic content creation utilising using hub and spoke content method to ramp up on content creation liaising with other key stakeholders in the business on relevant topics to create copy for in order to boost our overall organic rankings for key customer search terms in order to drive more traffic, more online revenue and more lead generation for the inside sales teams. Search Engine Optimisation - Organic content creation, technical SEO, backlink management, keyword research, utilising tools such as Search Console, SEM Rush, Google analytics PIM (Product Information Management) through engweld CMS for 6,000 products and growing incl, product images, brochures, content, tech spec, videos, optimisation in order to increase conversions Key hardgoods suppliers digital asset management Supporting on other digital marketing topics across the business too for Energas and Air Liquide Online graphic design production and management Liaising with key support agencies, Eon media (Engweld web hosting & technical support), Wilson-Cooke (Engweld PPC management), The Digital Maze (Engweld SEO support) Linking trade customers online through AS400, supporting on technical issues Mission Summary: To support the UK ecommerce website engweld.co.uk with search engine optimisation of specific keywords which have been identified in order to drive further organic search traffic to the website which will drive further sales and lead generation. You will contribute to this mission by… On-going SEO support and content creation Organic content creation of category pages in order to boost our organic efforts for targeted keywords we want to rank higher for Adding new products to the engweld website through local CMS SEO Competitor analysis Identifying new areas for organic search terms not currently being ranked for Support the UK Digital Marketing Manager - As well as supporting on SEO tasks on the engweld website, you will also be expected to assist the UK Digital Marketing Manager on other Digital marketing projects for Energas and Air Liquide as we evolve into the UK Align landscape. Are you a MATCH? Education: Bachelors Degree Interest in: Sales & Marketing / Ecommerce Specialisation in digital content creation & search engine opitimisation Soft and Hard Skills: Web analytics & data interpretation - Google Analytics / Search Console experience & knowledge (Or other tools) Experienced in SEMRush or other digital monitoring tools (Crazy frog / ahrefs for example) Experienced in creating SEO content and copy Graphic design understanding Project management skills Working in collaboration with other key stakeholders / departments Languages: English fluency is Must have Additional languages like German/Mandarin are Nice to have. Please send your CV and motivation letter in English Position based in city, country for an initial period of xx months, (extendable once). Position open only for candidates eligible to the VIE program. Therefore, only the applicants meeting the requirements of the French V.I.E program will be taken into consideration. Please visit this website for more information about these requirements: https://mon-vie-via.businessfrance.fr/en/what-is-the-vie-french-international-internship-program The V.I.E., an international young graduate program, enables young professionals who are less than 28 and European Union nationals to work for a French company in any country of the world. Becoming part of this program means going abroad to carry out a professional assignment for up to 24 months whilst benefiting from social care coverage and an interesting salary, which depends on the host country. Business France, the French agency for international business development, is in charge of all the administrative procedures of your assignment. For further information, please visit the following link: https://mon-vie-via.businessfrance.fr/en Our Differences make our Performance At Air Liquide, we are committed to build a diverse and inclusive workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world. We welcome and consider applications from all qualified applicants, regardless of their background. We strongly believe a diverse organization opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to innovate by living our fundamentals, acting for our success and creating an engaging environment in a changing world.