Job Title: HC UKI Retail Media Manager
Location: Kingston Upon Thames
Job Summary
We are seeking a motivated and experienced Retail Media Manager to develop and implement comprehensive Media strategies for Omnichannel and Pureplay retailers, specifically for Unilever’s Homecare brands: Persil, Surf, Comfort, Domestos, and Cif. The role involves optimising and managing campaigns, driving performance through data-driven decisions, and ensuring strategic alignment with cross-functional teams. Proficiency in Retail Media platforms including Criteo, AMC, and PacVue, along with a proven track record of hands-on Retail Media experience and delivering results, is essential.
Key Responsibilities:
* Retail Media Strategy Development:
o Develop and implement comprehensive Retail Media strategies across Omnichannel and pureplay retailers for Unilever Homecare brands
o Create and execute Always-On strategies against key Retail Media KPI’s
o Implement ASIN prioritisation strategies for efficient budget allocation
* Campaign Management:
o Optimise campaigns across Criteo, Citrus, off-site Retailer campaigns and Amazon Media to meet KPIs (ROAS, New to Brand%, CPC, conversion)
o Utilise automation tools to streamline processes and improve efficiency
* Data-Driven Insights:
o Use advanced analytics including Dunnhumby Sphere, PacVue, AMC to measure campaign performance, provide actionable insights and segment audiences
* Stakeholder Collaboration:
o Collaborate with internal Retail, Marketing, and Media teams for strategic alignment and present key results back to senior stakeholders
o Manage relationships with Unilever’s external media agency and retail account teams
* Innovation and Testing:
o Be the expert on Retail media, staying on top of Retail Media trends and pilot new ad formats
o Develop strategies for key retail events (e.g., Prime Day, Black Friday)
* Budget Management:
o Responsible for the management and allocation of Retail Media budgets across Omnichannel and Pureplay customers for Always-On, Event, and Innovation campaigns
o Report on return on investment and performance metrics to the business
Skills and Qualifications:
* Proven expertise in managing Retail Media advertising campaigns
* Extensive hands-on experience with Amazon Media campaigns across Search and DSP
* In-depth knowledge and passion for Retail Media trends and emerging capabilities
* Proficiency with Amazon Media tools and platforms (e.g., Pacvue, AMC)
* Strong analytical skills with a proven track record in data-driven decision-making
* Exceptional communication and relationship-building skills with the ability to collaborate effectively with internal and external stakeholders
* Preferred experience in managing agency relationships.
* Creative mindset with the ability to develop effective briefs for both internal and external teams
* Strong business acumen and commercial awareness, with the ability to identify new opportunities and drive revenue growth
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