Role: Digital Marketing Executive Salary: £25,000 - £35,000 Location: Remote Company Overview: A UK-based organization with over 30 years of experience, this company specialises in the delivery of ERP software across industries like pharmaceuticals, cosmetics, food, and chemicals. The main focus of this role will focus on a division that stands out for its expertise in designing and producing FMCG packaging machinery, serving a global clientele in diverse sectors. Other divisions focus on manufacturing a wide range of packaging equipment, hygienic processing solutions, and pharmaceutical packaging supplies. Job Overview: One of our esteemed clients is seeking a Digital Marketing Executive to join their innovative marketing team. This role is perfect for digital marketing professionals looking to enhance their skills and grow within a respected company. You will be responsible for a wide array of digital marketing activities, helping to elevate the brand's online presence and drive engagement through various digital platforms. With ample opportunities for career growth and professional development, this role offers a stepping stone for ambitious marketers eager to make an impact. Job Requirements: At least 2 years of commercial experience in a digital marketing role. A marketing degree or equivalent qualification is desirable. Proficiency in Google Analytics (GA4), Google Ads, LinkedIn Ads, and other digital marketing tools. Strong organizational and interpersonal skills. Experience with social media management and content creation. Self-confidence and a willingness to learn and adapt in a fast-paced environment. Job Responsibilities: Digital Campaign Management: Assist in the development and execution of digital marketing campaigns across platforms, including Google Ads and LinkedIn Ads. Monitor and optimize campaign performance to ensure maximum ROI. Develop a deeper understanding of Paid Advertisements and how to target the intended audiences. Analytics and Reporting: Utilize Google Analytics (GA4) to track and analyse website traffic and user behaviour. Provide insights and recommendations based on data analysis to improve marketing strategies. Content Creation and Management: Create and manage digital content such as social media updates and blog posts. Ensure all content aligns with brand guidelines and marketing strategy. Social Media Strategy: Support the implementation of social media strategies to increase brand visibility and engagement. Manage daily postings and interactions on social media platforms. Email Marketing: Assist in creating and managing email marketing campaigns. Track email campaign performance and suggest improvements. Continuous Learning and Development: Stay updated with the latest trends and best practices in digital marketing. Participate in training programs to enhance skills and knowledge. If you are interested in finding out more, please APPLY & get in touch via email - craigallegiance-grp.com or call me on 0161 552 8424