As our Senior Category Manager, you will:
* Develop and execute comprehensive communications plans to drive growth for the Audio category, utilising paid/owned/earned strategies.
* Oversee forecasting and align it with budgeting and demand planning for the category.
* Lead execution efforts, collaborating with distribution channels to shape Joint Business Plan (JBP) strategies for each account.
* Ensure excellent online and in-store execution with peak performance across all channels.
* Lead cross-functional teams to deliver best-in-class campaigns with continuous optimisations.
* Advocate for the Audio category, fostering ideas and ambition to achieve optimal commercial results.
* Engage with Dyson risks and opportunities, operating with the category's commercial agenda at the core.
* Foster strong collaborative relationships internally and externally, staying updated on market trends and industry best practices.
To succeed in the role, we expect you to have:
* At least eight years of marketing experience, including brand management and communications.
* Proven ability to develop and execute strategic marketing plans in a consumer goods environment.
* Strong knowledge of traditional and digital media channels.
* Excellent commercial awareness and decision-making skills based on sales targets.
* Experience managing and optimizing marketing budgets with clear KPIs.
* Strong analytical skills, capable of using market insights to identify opportunities and drive strategies.
* Experience leading and motivating a senior marketing team, fostering high performance and innovation.
* Excellent communication and presentation skills, able to influence stakeholders at all levels.
* Ability to manage complex projects and work effectively in a matrixed organisation.
Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better.
Our technology is unique and complex, so it's up to us to explain it clearly. Working in-house, directly with engineers and the broader business, we create inspirational communications that showcase our technology. Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson. We prioritise our campus culture and do not offer a regular hybrid working setup to maintain Dyson's spirit of collaboration, creativity, and inventiveness in our dynamic workspaces., Our Hullavington technology campus in the UK is a former Royal Air Force station, which was used to train pilots in the Second World War. In 1940 Hullavington was a base for aircraft from Mosquitoes, Spitfires and Lancasters to Douglas Bostons, North American Mitchells and GAL Hotspur troop-carrying gliders. By the end of the war there were more than 1,000 aircraft based on the airfield.
Financial
* Performance-related bonus scheme
* Competitive pension scheme
* Life assurance
* Discounts on Dyson machines and retail purchases
Lifestyle
* Generous holiday allowance of 27 days (plus bank holidays)
* Free on-site lunches, fruit, and hot drinks
* Access to lifestyle assistance
* Electric vehicle salary sacrifice scheme
* Option to purchase additional holiday days
Health
* Private medical insurance and dental insurance
* Employee assistance programme
* Digital GP services
* On-site physiotherapy and GP services
* Prescription service
* Fertility treatment support