This growing marketing team is looking to add a CRM Manager to their fantastic team!
Client Details
My client is a growing organisation that offers educational programs during the summer for teenagers.
Description
As the CRM Manager, you will have the following responsibilities:
1. Devise, develop and implement the CRM strategy to drive conversion, loyalty and revenue growth through our email, SMS and Direct Mail channels.
2. Identify, create and analyse segmentation of customers.
3. Employ segmentation and personalisation tactics, to ensure all customer communications are targeted, personalised and relevant.
4. Map customer journeys by analysing user touch points and with this data, maximise commercial opportunities.
5. Own the email, SMS and Direct Mail marketing calendar.
Profile
The successful CRM Manager will have the following experience/skills:
1. Demonstrable experience in a similar CRM role - including technical expertise and experience working with marketing automation.
2. Excellent communication skills.
3. Commercial acumen.
4. Experience with customer journeys, segmentation etc.
5. The ability to lead and develop a small team.
6. Experience within the education sector is not required, but a passion to work in the sector is a must!
Job Offer
The successful candidate will receive a competitive package and the opportunity to join a growing team.
Oxford based - hybrid working (3 days office, 2 from home).
Job Info
Job Title: CRM Manager
Company: CV-Library
Location: Oxford, Oxfordshire
Posted:
Closes: Jan 18th 2025
Sector: Charity
Contract: Permanent
Hours: Full Time
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