Digital Marketing Manager
Up to £45,000
Scottish Borders
A well-established brand with a strong heritage and reputation for creating unforgettable experiences, this organization specializes in bringing people together through exceptional events and services. As they continue to grow, they are looking for a creative and strategic Content focused DMM to shape their storytelling and engage audiences across multiple platforms.
The Role:
Our client is seeking a Content focused Manager to develop and execute an inspiring, results-driven content strategy. The ideal candidate will bring a blend of creativity and strategic thinking, overseeing storytelling efforts across social media, PR, blogs, email marketing, and website content.
This role offers the opportunity to take ownership of content strategy, working closely with internal teams and external partners to amplify brand messaging, engage diverse audiences, and drive measurable growth.
Responsibilities:
* Develop and execute a content strategy that supports brand messaging and audience engagement.
* Create engaging content across various platforms, including digital, social media, and marketing channels.
* Manage social media activity, driving engagement and audience growth.
* Work with internal and external teams to support media outreach and brand visibility.
* Oversee content creation, ensuring quality and relevance across different formats.
* Monitor performance metrics and apply insights to improve content effectiveness.
* Keep up with industry trends and adapt strategies accordingly.
Requirements:
* Experience in content creation, marketing, or communications, ideally 3 years+ at a Content Manager level.
* Ability to develop and implement effective content strategies.
* Strong writing and storytelling skills tailored to different audiences.
* Familiarity with digital platforms, content management, and SEO practices.
* Experience analyzing performance data to refine content approaches.
* Strong organizational and project management skills.
Desirable:
* Experience within the hospitality industry.
* Familiarity with influencer marketing and media relations.
* Background in managing multimedia content production.
Benefits:
* Competitive salary.
* Flexible & Hybrid Working
* Early finish Friday.
* Opportunities for professional development.
* Discounts on company products, experiences, and services.
Equal Opportunities:
Our client values diversity and inclusion, ensuring fair and equitable treatment for all candidates regardless of background. They believe diverse perspectives drive innovation and success.
Location:
This role is based in just north of Carlisle with hybrid working.
How to Apply:
Apply via LinkedIn to be considered for this role, or reach out to Brian via email – brian@macrecruit.co.uk