Expand Hazaar's presence and influence within the student community across UK universities as our Senior Marketing Campaign Executive. Lead dynamic, data-driven marketing campaigns to drive user acquisition, enhance engagement, and increase in-app purchases.
Campaign Strategy & Execution:
* Lead the full cycle of campaign planning and implementation, targeting students across our university marketplaces.
* Develop detailed campaign strategies that span multiple marketing channels, including university partnerships, product marketing, and event marketing.
Content Creation & Coordination:
* Partner with content creators and university ambassadors to amplify Hazaar's brand presence, engaging students and building brand awareness.
* Work closely with the Marketing Manager and Social Media Intern to ensure alignment across all content and key campaign initiatives.
Performance Tracking & Optimisation:
* Monitor, analyse, and report on campaign performance metrics, using insights to refine strategies for continuous improvement.
Key Skills & Qualifications:
* Proven Marketing Experience: Demonstrated experience in B2C marketing, especially in user acquisition and leading digital campaigns.
* Campaign Management: Ability to design and execute cross-channel campaigns, managing timelines and resources effectively.
* Content Creation: Skilled in using platforms including Canva, Capcut, InDesign, and email marketing platforms.
* Analytical Skills: Proficiency in tracking campaign metrics, interpreting data, and optimising strategies based on insights.
* Creativity & Innovation: Ability to think outside the box and create fresh, engaging marketing ideas tailored to the student demographic.
* Communication: Strong written and verbal communication skills for engaging students, partners, and internal stakeholders.
* Team Collaboration: Experience working cross-functionally within a team environment to align on shared objectives.
Ideal Candidate Traits:
* Strategic thinker with a proactive approach to problem-solving.
* Highly organised with strong attention to detail.
* Able to thrive in a dynamic, fast-paced environment.
What's in it for you:
* £28k starting salary, dependent on experience.
* Generous holiday allowance: Enjoy 32 paid days of leave, with an additional day off for your birthday.
* Professional Development: Receive an annual £300 budget to spend on further enhancing your skills and knowledge.
* Hybrid Work Location: The role is based in our Manchester office with a hybrid work arrangement.
* Start Date: Begin your exciting journey with us in January.