Azenta UK, Ltd. At Azenta, new ideas, new technologies and new ways of thinking are driving our future. Our customer focused culture encourages employees to embrace innovation and challenge the status quo with novel thinking and collaborative work relationships. All we accomplish is grounded in our core values of Customer Focus, Achievement, Accountability, Teamwork, Employee Value and Integrity Job Title Commercial Product Manager – PCR Consumables & Instruments Job Description The Commercial Product Manager will have responsibility for the commercial success of the PCR consumables and instruments portfolio, driving strategic planning, commercialization strategy and activities as well as provides market intelligence for product development. This role requires a deep understanding of the PCR market and applications, strong cross-functional leadership, and a proven track record of managing product lifecycles. What You’ll Be Doing Create and support the development of sales enablement tools, training programs, and promotional campaigns. Develop pricing, positioning, and messaging strategies that resonate with key customer segments. Manage product P&L, forecasting revenue, and setting performance targets. Monitor key performance indicators (KPIs) and implement corrective actions as needed to achieve commercial goals. Build and maintain strong relationships with key customers, distributors, and industry influencers. Solicit feedback to continuously refine product offerings and improve customer satisfaction. Develop and execute a comprehensive product strategy and roadmap aligned with company objectives. Analyze market trends, customer needs, and competitive landscapes to identify opportunities for innovation and growth. Oversee together with the Product Management Team the entire product lifecycle, including launch planning, go-to-market execution, post-launch monitoring, and phase-out strategies. Collaborate with the Product Management Team to ensure products meet market requirements and quality standards. Work closely with sales, marketing, regulatory, and supply chain teams to drive product success. Partner with global and regional teams to ensure consistent messaging and execution across regions. What You’ll Bring Bachelor’s degree in Life Sciences, Business, Engineering, or a related field. An MBA or advanced degree is preferred. A minimum of 3 years of product management or commercial product management experience within the life science industry, ideally with a focus on PCR consumables and/or instruments. Demonstrated experience in managing full product lifecycles from concept through commercialization. Deep understanding of the life science market, ideally in the field of PCR applications and sample management including regulatory requirements, quality standards, and customer needs. Strong analytical and strategic thinking skills, with the ability to translate market data into actionable product strategies. Excellent project management skills, capable of managing multiple cross-functional projects simultaneously. Outstanding communication and interpersonal skills to effectively collaborate with internal teams and external partners. Proficiency with market research tools, data analysis, and digital marketing platforms is a plus. Adaptability and a proactive approach in a fast-paced, global business environment. Willingness to travel as necessary to meet business needs. If any applicant is unable to complete an application or respond to a job opening because of a disability, please email at HR.Recruitingazenta.com for assistance. Azenta is an Equal Opportunity Employer. This company considers candidates regardless of race, color, age, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status.