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Job Description
Job Responsibilities
Social Strategy
• Plan and develop a comprehensive annual social strategy and content calendar that aligns with SHEIN's brand and business objectives.
• Stay ahead of the curve and monitor cultural and social trends to drive the creation and calendar of content.
• Ensure brand consistency across all social media activity adhering to the brand's positioning, identity, and tone of voice.
• Build out platform-first best practices across social channels and execute against them to increase followers and subscribers to social channels.
Content Creation
• Plan and create engaging social media content, including posts, captions, images, and videos, that aligns with SHEIN's brand voice and messaging.
• Put a specific focus on creating content in line with current and long-term social media trends to increase reach and engagement.
• Optimise content in-line with channel best practices to capture attention and increase engagement.
• Collaborate with internal teams including brand, design, partnerships, and performance marketing to produce high-quality content.
Creator and Influencer Management
• Build and manage a roster of content creators and influencers who can act as ambassadors for the brand.
• Source and recruit new talent and onboard them to the SHEIN team.
• Lead on tactical creator and influencer briefs to support key campaigns and activations.
• Monitor performance of creator content across social channels and optimise towards content quality, reach, and engagement.
Community Management
• Respond to comments, messages, and mentions in a timely and professional manner.
• Foster a positive and engaging online community.
• Identify and execute moments of magic in response to our online community.
• Identify and address any negative feedback or issues.
Analytics and Reporting
• Track and analyse key social media metrics, such as reach, engagement, shareability, and content effectiveness (VTR's, View time, etc.).
• Use data insights to optimise content performance and identify opportunities for improvement.
Support overall marketing campaigns in the UK
Job Requirements
Experience Required:
• Bachelor's degree in Marketing, Communications, or a related field.
• Experience working in the fashion, beauty, or retail industry.
• Minimum of 5 years of experience in social media management or content creation or a similar role.
• Proven track record of planning and creating successful social media content and campaigns.
• Experience using social media analytics tools and reporting back on channel and content performance.
• Track record of working with talent, influencers, and content creators.
Key Skills & Interests:
• Passion for social media content creation.
• Strong understanding of social media platforms and trends (key focus on Instagram, TikTok, YouTube).
• Excellent creative development and copywriting skills.
• Strong project management and organisational abilities.
• Knowledge of graphic design and video editing software (not design skills).
• Excellent communication and interpersonal skills.
• Interest in emerging trends in fashion.
• Curiosity for doing things differently.
About Us
SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.
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