Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onX,Facebook,Instagram,YouTube,LinkedIn, andTik Tok.
Job Description
Brand Lead, Oncology
* Reporting to the Oncology Business Unit Manager
* Office based in Maidenhead
* Your team will consist of 1 Brand Manager, as a direct report, as part of the team build expansion
Key Responsibilities
Brand Leadership
* Lead the matrix team’s development and execution of the brand plan that aligns to the global strategy while adapting to local insights and dynamics
* Represent UK Affiliate with Global and Area marketing teams
* Communicate strategy and performance to senior local and global leadership
* Responsible for marketing budget allocation and overall budget management
Team Leadership
* Lead the marketing function including personal development and performance management
* Create a cross-functional team culture where the AbbVie way of working can flourish
* Coach associates to become the best versions of themselves
* Develop associates with stretch in-role assignments to build skills and experience
* Exhibit executive presence to influence cross-functionally and deputize for the Business Unit Manager where needed
Strategy Formulation
* Explore known unknowns with market research that provides meaningful insights to solve challenges
* Synthesize data into insights to determine brand strategy through pre- to post-launch
* Lead the brand strategy formulation using complex, diverse data sets in collaboration with the cross-functional team
* Tell the story and ‘sell’ the strategy and ambition to the organization
* Be the expert on the brand, having a detailed understanding of product and indications, therapeutic area, NHS ecosystem, and brand performance data
Execution
* Develop and execute brand strategies with innovative solutions to the complex ecosystem barriers to customer value
* Recommend strategic courses of action aligned to the brand plan and current performance against KPIs
* Develop and maintain long-term customer relations with key external stakeholders, including external experts and advocacy groups
* Deliver operational excellence across the brand plan matrix, including the definition and refinement of brand KPIs and delivery against these
Innovation
* Evolve the operating rhythm, strategy, and capabilities of the cross-functional team by bringing the latest technology, patient, and customer insights into the brand team
Qualifications
Core Capabilities
* Demonstration of high learning agility and emotional intelligence
* Strategic ability: synthesis of insights from data and telling the story
* Obsession with insight-driven decisions
* Demonstrated understanding of the challenges faced by our customers and patients and responding to this
* Capability to lead a cross-functional team and excel in a matrix environment
* The mindset to set ambitious goals and then innovate to achieve them
* Executive presence, being able to operate effectively with varying levels of seniority and deputize for senior leaders
* Able to coach, manage, and lead through line management and influence where there is no direct authority
* Evidence of prioritizing decisions and activities to ensure efficient use of resources and address critical issues impacting the brand
* Challenge the status quo to improve ways of working and enhance customer value
Required Experiences and Education
* Experience solving complex ecosystem barriers to drug usage
* Relevant strategic and operational experience with a proven track record of success
* Demonstrated interest and passion for marketing and strategy, e.g., completed projects, further education
* Hold a degree-level education or equivalent industry experience
Ideal People Behaviours
* High EQ & self-awareness
* People-focused collaborative leader
* Curious learner mindset
* Excited to lead cross-functional collaboration to solve complex challenges
* Motivated by oncology
* Self-starter with an entrepreneurial spirit
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
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https://www.abbvie.com/join-us/reasonable-accommodations.html
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