Title: Branded Content Editor
Location: Hong Kong
Department: Content
Role overview
Time Out Group is a leading global media and hospitality brand. We are here to inspire and enable people to discover and experience the best of the city through our two business divisions – Time Out Media and Time Out Market.
We are looking for a talented Branded Content Editor to lead all commercial content within the business. They produce client content or work with freelancers to ensure the true Time Out tone and support the wider Time Out commercial and content teams where needed.
Responsibilities
The Branded Content Editor is expected to work autonomously and be bilingual. They are a solid writer capable of working with Time Out contributors where needed. They are to produce Time Out commercial, partnership, proposal, and event content with the support of other staff members where needed.
* Production lead on all commercial content, including written, social video, or eDM materials for both Time Out consumer website and business sites.
* Lead on commissioning freelancers and sub-editing all work from third parties and internal sources.
* Manage necessary freelancer budgets/PO where required.
* Step in with management support and act as the external liaison where needed.
* Assist with managing commercial elements of the weekly eDM.
* Assist with the production of a business eDM in a timely manner.
* Write/manage other solus EDMs or special project eDMs where necessary.
* Manage the flow of content production including writing, producing, and editing.
* Check and sub-edit commercial social posts and train to produce them where appropriate, including social video.
* Provide necessary content and ideas for commercial proposals, in addition to sub-editing pitches and commercial presentations.
* Attend commercial client meetings, lead content brainstorming meetings, and contribute native content ideas, assisting sales staff in writing content for pitches.
* Aid writers by writing across the website, social, and print across regions where needed.
* Produce affiliate content where needed.
* Produce commercial reels/TikToks where needed.
* Work with the content and commercial team to develop proactive content innovations to sell to clients.
* Be the project lead on internal TO events and award offerings to manage both the editorial and commercial agendas.
* Ensure commercial content achieves set traffic goals.
Skills & Experience
* At least three years of experience in a full-time editorial or content writing role.
* A knack for creative writing, snappy headlines, and social media.
* The ability to produce sparkling and error-free copy.
* Excellent organizational skills and ability to prioritize accordingly.
* The ability to work quickly to tight deadlines under pressure.
* Flexibility, urgency, drive, and a professional approach at all times.
* An affinity for Time Out’s core values of empathy, curiosity, accountability, resilience, and optimism.
* A love of the arts, entertainment, food, drink, and travel.
* A portfolio of published work.
What we look for in a candidate
* Be commercially astute.
* Either have experience at or want to dive headfirst into a fast-paced transformative company in pursuit of excellence.
* Think globally.
* Have excellent communication and relationship-building skills.
* Have a high sense of ownership, urgency, and drive.
* Be a team player.
About our culture
At Time Out Group, we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age, disability, gender, gender reassignment, race, religion or belief, sexual orientation, marriage and civil partnership, pregnancy, and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are, enriching us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.
About Time Out Group plc
Through Time Out Media and Time Out Market, we help our large audience go out in the world's greatest cities and connect global brands as well as local talents with this valuable audience.
Time Out Media’s multiple digital and physical channels span websites, mobile, social media, video, audio, and Live Events. Across these channels, Time Out distributes its high-quality content – curated and created by a global team of local expert journalists – around the best food, drinks, culture, art, music, theatre, travel, and entertainment in 333 cities and 59 countries. The Company is giving international, national, and local brands and businesses the opportunity to connect with this global reach and strong traffic from a desirable audience by offering bespoke 360-degree multichannel advertising solutions. Since its launch in 1968, Time Out has become a global brand that advertisers and consumers love and trust.
Time Out Market is the world's first editorially curated food and cultural market, leveraging the Time Out brand to bring the best of the city together under one roof: its best chefs, drinks, and cultural experiences – based on the editorial curation Time Out has always been known for. The first Time Out Market opened in 2014 in Lisbon, quickly turning into one of the most popular destinations in the city. The success of Lisbon brought further expansion, and the portfolio currently includes eight Markets: in addition to Lisbon, there are sites in New York, Boston, Montreal, Chicago, Dubai, Cape Town, and Porto. More Time Out Market locations are in the pipeline as the global expansion continues.
Time Out is headquartered in London (United Kingdom) and listed on London's AIM stock exchange, trading under the ticker symbol 'TMO'.
Time Out is a dynamic, pioneering brand, and so is our team. We want to work with the best and brightest talent because we work for the world’s greatest cities, the people enjoying them, and the businesses in them. As a truly global team, we get to collaborate with colleagues from New York to Paris, Cape Town, Sydney, and beyond. It’s our expertise, authenticity, and collaboration that make us successful and a unique team.
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