Job Description
MARKETING ANALYST
UP TO £55,000 + Bonus
LONDON – HYBRID
A fantastic opportunity for a skilled Marketing Analyst to join a growing company in the betting/gaming space to drive data-driven decision-making across global digital and ATL marketing campaigns. This role offers the chance to work with multi-million-pound budgets, analyse cross-channel performance, and provide insights that shape marketing strategies.
THE ROLE:
The Marketing Analyst will have the following responsibilities:
* Analyse marketing campaign performance across digital (PPC, Social, CRM, Programmatic) and offline (TV, Radio, OOH, VOD).
* Develop marketing attribution models and media mix modelling to measure effectiveness.
* Build dashboards using SQL, Tableau, and Google Data Studio to visualise key metrics.
* Optimise customer segmentation and targeting for improved acquisition and retention.
* Partner with internal teams and external agencies to challenge performance insights and refine strategies.
YOUR EXPERIENCE:
The ideal Marketing Analyst will have the following skills and experience:
1. 3–5+ years in marketing analytics, ideally in e-commerce, digital-first, or media agency environments.
2. Strong knowledge of ATL & digital marketing ...