The Marketing Assistant is key in supporting the marketing team, ensuring the smooth execution of marketing activities and campaigns. This position is highly versatile, requiring the ability to handle various tasks across website management, digital and print marketing campaigns, content updates, and measurement and reporting. The Marketing Assistant will be instrumental in ensuring campaigns are delivered accurately, efficiently, and on time while gaining valuable experience in a fast-paced, collaborative environment. Cassandra Goad is a small team with a focus on producing high quality marketing output which reflects the nature of the jewellery we create. As a small team you will have the opportunity to explore and focus on specific areas of our marketing output and to make this opportunity your own. Key Responsibilities Email Marketing · Build and schedule email marketing campaigns. · Test emails across devices and email clients to ensure compatibility and deliverability. · Work with the marketing team, and CRM Manager to ensure email marketing is delivered to brief and to the best segment of subscribers. · Monitor email campaign performance metrics, such as open rates, click-through rates, and conversions, and share insights with the team. · Maintain and update the email subscriber database, ensuring compliance with GDPR and other data privacy regulations. PR · Assist with the creation of press releases and day-to-day communication with press. · Assist in the organisation and management of press events. Website Management and Content Updates · Regularly update the website with new product, imagery and content. · Perform routine quality checks to ensure the website is free of errors, including broken links, outdated content, and inconsistencies. · Work with the marketing team to optimise website structure and on-page SEO elements, such as meta tags, alt text, and internal linking. · Copywriting for the website journal, including travel guides, musings and inspiration stories. Campaign Support and Execution · Provide administrative support, including uploading creative assets, updating shared files, and organising campaign documentation. · Assist Marketing team with preparation before campaign shoots. · Assist with creation and implementation of in-store and window displays. · Assist with the organisation and Implementation of brand activation campaigns and collaborations. Social Media · Plan content and manage the Instagram and other social media accounts to align with in-store and online campaigns. · Assist the Creative team in planning shoots which align with Instagram. Analytics and Reporting · Compile weekly and monthly reports on email marketing and social media to present back to the Marketing team. · Maintain organised records of historical campaign data to support ongoing performance benchmarking. · Assist the team in preparing presentations or reports for Cassandra, highlighting campaign outcomes and improvement areas. Content Management · Upload, organise, and manage digital assets, ensuring they are stored logically and easily accessible for team use. Events · Assist Marketing with the creation and organisation of events throughout the year Content Calendar · Manage and update the content calendar, coordinating with team members to ensure alignment with campaign schedules and key dates. Please note this position is fully in-person based in our Sloane Street flagship and there is no option for a hybrid structure. Cassandra Goad offers people of all ages and qualification levels prospects in the company and supports diversity in all its forms, regardless of gender, age, nationality, cultural and religious backgrounds or sexual orientation. Requirements · Previous work in website and content management, or a similar role is strongly desirable. · Hands-on experience with website management and email marketing tools is desirable. · High level of copywriting is essential, experience in luxury copywriting strongly desirable. · Experience working with Photoshop or desire to learn is essential. · Familiarity with supporting integrated campaigns across multiple channels, including social media. · Experience with email platforms like Mailchimp or Omnisend is desirable. · Ability to use project management tools like Trello or Asana to track workflows. · Professional, ambitious and enthusiastic about crafted luxury with a fantastic eye for detail. Flexible, self-motivated and keen to flourish in a small and dynamic team Benefits Competitive salary dependent on experience. Workplace pension. Staff prices on Cassandra Goad jewellery. Staff evenings out. Regular office treats and surprises. L&D budget.