At Britvic we’re on a journey to become the most dynamic soft drinks company. As one of the UK’s leading players in the FMCG market we pride ourselves on setting high standards, being courageous and pushing ourselves to think outside the bottle.
We offer consumers a range of family favourite and global premium brands such as Robinsons, Tango, J20, R Whites & London Essence. We exist to help people enjoy life’s everyday moments.
About the Role:
The Senior Shopper Strategy Manager will take the overarching category vision and shopper strategy and translate it to show how to unlock key opportunities across priority channels. They will work closely with the Shopper Insight Manager, leveraging both desktop research and shopper research programmes to help build action plans that can be executed via Shopper Marketing Leads. This role will be central to the development of new, differentiated and innovative shopper and category solutions across both Retail and Hospitality channels. These strategies will enable us to partner with key retailers and enhance our strong customer relationships, demonstrating unrivalled category and shopper thought-leadership, driving mutual benefit for both retailers and Britvic.
This role is central to our planning and execution of category and shopper initiatives, therefore strong links will be required across the Category Strategy, Category Management, Shopper Marketing, Customer Management, Brand Operations and Marketing teams. This role will report to the Head of Shopper Strategy & Insights.
Key Responsibilities:
* Support the Head of Shopper Strategy & Insights, translating our soft drinks vision into actionable opportunities for priority channels.
* Clear accountability for the 6S Path To Purchase framework and associated tools, training and customer engagement.
* Drive and support the execution of key category and shopper/guest initiatives to maximise category visibility and impact through all point of purchase levers.
* Collaborate with the Portfolio Shopper Marketing Manager to ensure shopper initiatives are relevant to the shopper/guest or customer in priority channels.
* Work closely with the Category Strategy team and Category and Shopper Director to ensure segment strategies incorporate key shopper-focused opportunities by channel.
* Partner with the wider Category, Shopper and Customer Management functions to anticipate evolving needs and provide thought-leadership on key topics.
* Develop the right tools to upskill the Category, Shopper Marketing, Channel Development and Customer Management teams.
* Support Gold and strategic Silver customer immersions on our category vision and how to deliver gold standard initiatives at the point of purchase.
* Lead insight flow into channel teams to influence AOP plans.
* Bring to life the ‘so what’ from shopper insight through successful embedding into the business.
Knowledge, Skills & Experience Required:
* Relevant category management, category development, category strategy, channel development or other strategic experience, preferably in an FMCG business.
* Expertise in developing strategic category development activities and working with teams to deliver them with customers.
* Analytical ability to turn strategic insights into execution.
* Strong story-telling (written and presentation skills) to engage and influence others.
* Strong communication and interpersonal skills to engage a wide network of stakeholders.
* Experience of working with multiple customers across different channels.
* Creative judgement – acquired through previous shopper or consumer marketing involvement.
* Strong planning, organisation and time management skills.
We believe we are stronger together and that’s why we’re committed to providing equal opportunities to all applicants and employees. We know that by building a truly inclusive environment where everyone feels celebrated, safe and respected - diversity and wellbeing will naturally thrive.
#J-18808-Ljbffr