Job Description
Our client, an award-winning social media agency based in London, are now looking for a Paid Media Account Director to join their friendly and talented team.
Paid Media Account Director Role Overview:
They're looking for a Paid Media Account Director to improve the growth and success of paid social accounts while ensuring a sharply analytical approach to campaign execution and optimisation.
With an understanding of full-funnel paid campaigns for B2B clients, and performance marketing for B2C clients, you will always find opportunities to improve account performance, campaigns, and implement data-backed strategies.
As a Paid Media Account Director, you will:
* Develop and implement data-driven paid media strategies for both B2B & B2C clients across main platforms, including Meta, TikTok, LinkedIn and Pinterest.
* Use in-depth analytical techniques to identify trends, ensure continuous optimisation, and propose new testing strategies based on data insights.
* Communicate paid media best practices and technical processes to clients and team members, ensuring alignment with our goals.
* Analyse main performance metrics such as reach, impressions, engagement rates, ROI, CTR, and conversion rates, and deliver actionable insights to improve campaign performance.
* Take ownership of financial planning, revenue tracking, and account profitability, ensuring all client and agency targets are met.
* Mentor junior team members, encouraging an initiative-driven, data-driven approach within the team.
* Conduct competitive analysis and market research to identify areas of difference and increase account growth.
You will bring:
* At least 4-5 years of experience managing paid social campaigns for B2B and B2C clients.
* Expertise in working across main social platforms such as Meta, TikTok, LinkedIn and Pinterest.
* Experience in interpreting complex data, drawing conclusions, and evidence-based decisions to enhance campaign performance.
* An understanding of financial tracking, budgeting, and account profitability.
* An initiative-driven, target-oriented mindset, promoting a culture of data-driven optimisation and growth within your team.
And in return, they offer:
* Unlimited holiday (paid annual leave)
* Free breakfast in the office
* Perkbox - A rewards, perks and benefits platform
* Auto-enrolment pension (retirement benefit), with up to 8% contribution
* Regular socials and team-building sessions
* Annual salary review, quarterly performance reviews
* Choice of company Apple MacBook Pro or PC
* Hybrid office working (approx 2 days in the office, 3 days at home - flexible)
* Charity opportunities within working hours.