National Sales Manager
South East Region
Salary - £70,000 - £80,000 + Car + Bonus
Purpose
This role aims to strategically grow the company's control sales organisation and manage all national and regional sales activities.
The National Sales Manager is responsible for the sales strategy and must therefore stay informed about: trends and geo-political developments in their region, available subsidies, and upcoming large-scale projects (e.g., new public sector builds).
The National Sales Manager is a strategic partner during discussions and negotiations with Key Account Managers and Project Sales Engineers for strategic sales accounts.
Key Accountabilities
* Develop and execute the company’s business strategies to achieve the goals of the Global Organisation.
* Provide strategic advice to the COO to ensure an accurate understanding of market dynamics and the company’s future.
* Prepare and implement comprehensive business plans to enable goal achievement, with a focus on cost-effective operations and market development activities in collaboration with marketing and sales operations.
* Ensure regional company policies and legal guidelines are communicated and followed.
* Maintain trusted relationships with strategic accounts, business partners, and authorities.
* Strategically manage regional financial performance.
* Review all submitted reports from subordinate managers to reward performance, address issues, and resolve problems.
* Act as an ambassador for the organisation, enhancing its profile as a project-driven business.
* Analyse problematic situations and events, proposing solutions to ensure company survival and growth.
Key Performance Indicators
* Achievement of sales, profit, and strategic objectives (wholesale and project-driven business) for the business unit (centrally or regionally).
* Accountability for the on-time implementation of sales quotas and performance objectives for the organisation.
* Responsible for the comprehensive execution of initiatives impacting the sales organisation.
* High levels of customer and employee satisfaction.
* Operational and sales efficiency.
Essential Competencies
Entrepreneurial and Commercial Thinking
* Identifies strategic, medium- to long-term business opportunities for the organisation.
* Keeps abreast of competitor information and market trends.
* Exercises cost control and evaluate profitability, losses, and added value.
Deciding and Initiating Action
* Makes clear decisions, including difficult choices or calculated risks.
* Initiates and drives activity
Relating and Networking
* Builds effective networks of contacts both inside and outside the organisation.
* Establishes strong relationships with customers and staff.
Formulating Strategies and Concepts
* Works strategically to realise organisational goals.
* Considers a broad range of factors affecting the organisation.
Persuading and Influencing
* Creates a strong personal impact on others.
* Secures clear agreements and commitments through effective persuasion, negotiation, and influence.
Capabilities and Skills
* Exceptional communication and interpersonal skills.
* Strong leadership qualities with the ability to inspire.
* Long-term vision and strategic thinking.
* Competence in understanding financial information relevant to business management.
* Embodies the company’s values through exemplary actions.
Knowledge and Experience
* A degree in business administration or sales.
* Experience in sales or sales management within a business-to-business or business-to-customer environment.
* Demonstrated expertise in managing complex sales organisations.
* Experience with analytically rigorous initiatives.
* In-depth market knowledge.