About the role
Analytics Manager
Permanent
From £65,000 + Pension + Bonus + BUPA + ShareSave + 6.6 weeks holiday + Hybrid Working
Southampton, Store Support Office
We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they'll love. Join us as an Analytics Manager and you'll be a big part of this.
Key responsibilities
Reporting into the Head of Analytics and Data Science within the Customer Team at B&Q, the Analytics Manager will be responsible for delivering high quality analysis and insights, answering complex and diverse questions from across the business. They will interact with a varied group of stakeholders to drive up the understanding of customers across the organisation, helping to shape our future strategies, improve customer experience, deepen engagement, drive revenue, and improve business efficiencies across both B&Q and TradePoint.
The Analytics Manager will be themselves an exceptional analyst and will lead development on our most complex analyses, forecasting and tool building using agile working methodologies making sure we're delivering the right priorities to drive value.
Key Accountabilities / Responsibilities:
1. Responsible for analysis related to understanding customers, CRM & Loyalty, marketing performance, and broader retail Insight requirements.
2. Management of work backlog, using Agile management practices to prioritise effectively across the varying analytical needs and leading in a matrix structure.
3. Lead a functional area of analysis within the team, such as Campaign & CRM evaluation, channel or product/range performance, while also supporting the wider set of deliverables across the business by identifying opportunities and making informed recommendations.
4. Work in partnership with the Commercial CRM managers to drive customer value growth and profitability.
5. Responsible for forecasting and campaign performance across Marketing channels; true incrementality, ROI and contribution to owned exclusive brand mix.
6. Lead analysts within a team, growing and nurturing the team through coaching and training.
7. Deliver the information provision for The health of the customer, including looking at contributions to growth, cohort analysis, churn rates.
8. Conduct deep-dives and incremental analysis into performance to generate actionable insights.
9. Work closely with Tech and Kingfisher to help deliver our data requirements roadmap.
10. Be an active member of the wider data community across the group, engaging with the group data team and other banners across the group.
11. Bring external thinking to B&Q by maintaining an awareness of analytics usage in retail and other sectors and by keeping abreast of competitor technology and developments.
12. Support the growth of new channels, Services, Digital, MarketPlace and Retail Media with key analysis and information.
13. Agitate the organisation to make sure we are fully realising the art of the possible and delivering maximum value to B&Q and our customers.
14. Build relationships with key stakeholders from across the business and translate their ambitions and goals into analytical challenges.
Required skills & experience
Required Skills & Experience:
* You have an extensive analytical background yourself. You can write complex SQL queries and manipulate data using other languages such as Python or R.
* You have proven project leading experience, of leading an analytical team and working in complex matrix environments. You can manage multiple stakeholders, deadlines, and deliverables effectively and efficiently.
* You have experience working within and leading teams using Agile methodologies and approaches.
* You have a proven track record of being able to develop and coach highly technical teams.
* You have experience using cloud based analytical platforms such as Databricks, Snowflake, Google BigQuery and the like.
* Experience of marketing campaign and CRM design and analysis is essential.
* You understand fully and can use statistical methods such as hypothesis testing, confidence intervals, and p-values.
* You care about Quality Assurance, and lead coding documentation and version control best practices using GitHub.
* You know the basics of and want to explore new realms of customer behavioural analysis and omnichannel personalisation.
* You've used Jira/Confluence before for managing workloads and documentation.
* You're curious about how things work and getting to the bottom of business problems and data nuances.
* You understand and maximise the value of analysis and data science, and act with a commercial lens.
* You're a skilled storyteller who can bring that value to others.
What's in it for me?
As part of a great team, you'll be valued for who you are. We're committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities.
We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you.
So we can support you during the application or interview process, please contact recruitment@b-and-q.co.uk for any recruitment adjustments.
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