Please Note: The deadline for applying is 23.59 the day before the job posting end date.
JOB TITLE: Ice Cream Shopper Marketing Executive
LOCATION: Kingston Head Office - Hybrid
ABOUT ICE CREAM: Life Tastes Better with Ice Cream
As the largest ice cream company in the world, we have over 100 years of experience in delivering smiles. If you are in the current Unilever Ice Cream business or considering working for the newly separated Ice Cream business, you will work for the Global leading Ice Cream player in a growing category.
We are committed to innovation, quality, and sustainability with 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. We have a well-developed strategy to deliver growth and value creation.
We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds.
JOB PURPOSE:
The core purpose of this role is to support the delivery of great Shopper Marketing that closes the sale. This role will support the delivery of brilliant brand experiences through the Shopper journey to the point of purchase; unlocking shopper barriers and prompting triggers to purchase, positively influencing shopper choices.
This role develops and executes insightful shopper programmes, based on an intimate knowledge of our shoppers and customers, contributing towards the development of strong brand equities.
Three key areas of focus will be: 1) Building Brands in-store; 2) Category Demand Projects; 3) Retailer Partnerships.
RESPONSIBILITIES
* Apply Category Shopper Insight: Translate Shopper Insight and support the embedding of insight into the brand building team. Use existing insight from CMI and develop new insight to generate clear barriers and triggers for shopper marketing campaigns.
* Builds Customer relationships: Responsible for representing the Shopper Marketing plans during the annual Brand Cascade and gains Retailer alignment on the programmes to be activated.
* Develops and executes shopper marketing programmes: Works with Shopper Marketing Manager and Brand teams to align priorities and identifies where shopper activation is suitable to meet KPIs.
* Allocates the agreed budget: Allocates the agreed budget to the relevant shopper activation programmes based on channel and retailer priorities.
* Works with their team: Creates and executes the appropriate shopper marketing programmes in the identified retailers.
* Drive Shopper Marketing Return on Investment: Plan and evaluate all category shopper marketing programmes to continually improve efficiency and effectiveness.
ALL ABOUT YOU
SKILLS & EXPERIENCE:
* Shopper Insights: Knowing shoppers and shopping behaviour and translating insight into actions.
* Shopper Marketing Strategy: The development of strategic shopper marketing options.
* Shopper Marketing Planning: Leading for the development and implementation of the shopper marketing plan.
* Shopper Engagement: Working with agencies, customers, colleagues, and experts.
* Shopper Impact: Evaluating and learning from Shopper Marketing programmes.
We take pleasure seriously. Join the Ice Cream team now!
What we offer: We would be happy to discuss possible flexible working options. We strive to achieve a family-friendly and inclusive workplace.
Diversity at Unilever is about inclusion, embracing differences, and creating possibilities for all.
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