Location: Atelier 21 Future School, Broadfield Park, Crawley, RH11 9RZ
Employment Type: Full-Time, Permanent
Hours: 40 hours per week (Occasional Saturday and evening work required for events)
About Us
At Hayley Peacock Education, we are on a bold mission to change the lives of a million children by pioneering a revolutionary approach to education. As the sales, marketing, and publicity arm of Atelier 21 Future School, we are focused on connecting with families, educators, and the wider community, locally and globally. Atelier 21 is at the forefront of transforming the educational landscape, cultivating future leaders through a forward-thinking, innovative learning experience.
Role:
Now, we’re looking for a Marketing and Admissions Manager to join our dynamic team. This individual will play a crucial role in managing pupil enrolment, enhancing the school’s visibility, and supporting both our existing and prospective families. If you’re passionate about marketing, admissions, and education—and thrive in a role that blends sales, communication, and strategy—this is your opportunity to make a meaningful impact. Join us in helping shape the future of education!
As the Marketing and Admissions Manager at Atelier 21 Future School, you’ll oversee the entire admissions journey, from the first inquiry to the student’s successful enrolment and seamless transition into the school. You’ll also play a significant role in promoting the school’s innovative approach through tailored marketing initiatives, ultimately driving awareness and boosting enrolment. This is a key role with a perfect mix of admissions, marketing, and communication responsibilities!
Admissions Management & Customer Relations
* Lead and manage the full admissions process: from initial inquiries to student enrolment and transition into the school.
* Conduct engaging, personalized school tours that ensure prospective families understand the core values and unique offerings of Atelier 21.
* Coordinate Taster Days, gathering feedback and working with the Senior Leadership Team (SLT) to ensure the best fit for both students and the school.
* Build lasting relationships with prospective families by providing a VIP, personalized experience—whether through phone calls, Zoom consultations, or in-person meetings.
* Handle all communication with prospective families, ensuring they feel supported, informed, and excited about joining the Atelier 21 community.
* Collaborate with the Special Educational Needs Co-ordinator (SENCO) team to obtain necessary reports from previous schools or nurseries as part of the admissions process.
* Support the SLT in negotiating scholarships and bursaries.
* Provide timely and accurate updates to prospective families regarding their application status, ensuring clear and transparent communication.
Marketing Strategy & Execution
* Work closely with the Brand Manager to develop and execute a comprehensive marketing strategy designed to attract prospective students.
* Oversee the creation of compelling content for internal communications, such as newsletters, event updates, and announcements across various platforms, including MySchoolApp and WhatsApp groups for parents.
* Manage and grow the school’s social media presence (TikTok, Instagram, Facebook, Twitter, Threads), ensuring all content aligns with the school’s brand and appeals to the right audience.
* Take the lead in planning, organizing, and promoting open days, school tours, and community events that will engage families and showcase the school’s unique educational approach.
* Collaborate with the Hayley Peacock Education team to create marketing materials that convey the school’s educational philosophy and success stories in a visually compelling way.
* Design induction packs for new families, ensuring a smooth onboarding experience for those who join our community.
Data Analysis & Reporting
* Regularly track and report on admissions data, providing insights to the Managing Director and SLT.
* Analyze enrolment trends, identifying areas for improvement in both the admissions process and marketing strategy.
* Ensure that all relevant stakeholders are kept informed about admissions performance and marketing activity, using data-driven insights to inform strategic decisions.
Collaboration & Communication
* Work in close collaboration with the Hayley Peacock Education brand team to ensure that all communications are on-brand and consistent across various channels.
* Contribute to the creation of admissions content, such as brochures, videos, and social media posts, which speak directly to prospective families.
* Partner with the SLT to refine lead generation tactics, messaging, and marketing strategies based on feedback and data analysis.
What We Are Looking For
Experience & Skills
* Proven experience in sales, admissions, or customer-facing roles, ideally within the education sector.
* Solid experience managing and growing social media platforms (TikTok, Instagram, Facebook, Twitter, Threads) and producing engaging digital content.
* A natural relationship builder—tenacious, persuasive, and emotionally intelligent, with the ability to connect with, influence, and inspire prospective families.
* Highly organized, with excellent time management skills to handle multiple tasks and competing priorities.
* Strong written and verbal communication skills—able to confidently present ideas and information to parents, SLT, and external stakeholders.
* Sales-driven with a focus on achieving high conversion rates and successful student enrolments.
* Analytical mindset with the ability to track and report on admissions trends and performance.
* Ideally, experience with school fees negotiations, scholarships, and bursaries is a plus.
What We Offer
* Key Role : You will be an integral part of a fast-growing, innovative educational organization, playing a central role in shaping its future success.
* Collaborative & Supportive Environment : Join a team that’s passionate about education, growth, and making a difference.
* Flexibility : Enjoy a flexible, supportive work environment that values work-life balance.
* Opportunity for Impact : Have the chance to help craft and execute the admissions and marketing strategy, contributing to the school's reputation as a leader in future-focused education.
* Competitive Salary & Benefits : Attractive compensation package that reflects your experience and contribution.
Location & Travel
* Primary Location : Atelier 21 Future School, Broadfield Park, Crawley, RH11 9RZ.
* Occasional travel to other school and nursery locations may be required.
Join us in revolutionizing education—together, we can change the future!