Splash About International
Job Summary:
We are looking for a results-driven Paid Media Marketing Executive to oversee and manage our digital advertising campaigns across multiple platforms, including Google PPC, Amazon Ads, and Social Media. The ideal candidate will be skilled in creating, implementing, and optimizing paid campaigns to drive performance and maximize ROI. This role requires a strong understanding of digital advertising strategies, data-driven analysis, and hands-on experience with multiple ad platforms.
Key Responsibilities:
Paid Search (Google PPC)
* Plan, create, and manage Google Ads campaigns (Search, Display, Shopping) to drive relevant traffic and conversions.
* Conduct keyword research, optimize ad copy, and set up targeting strategies to maximize campaign performance.
* Monitor and optimize PPC campaigns to ensure efficient spend and ROI while achieving key performance metrics (CTR, CPC, CPA, etc.).
Amazon Advertising (AMS)
* Manage and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) to increase visibility and sales.
* Analyze Amazon advertising reports to make data-driven decisions on bidding, targeting, and keyword strategies.
Social Media Advertising (Facebook, Instagram, TikTok)
* Create and manage paid social media campaigns across Facebook, Instagram, and TikTok.
* Develop targeting strategies based on audience segmentation, behavior, and interest data to maximize campaign reach and engagement.
* Continuously optimize ad creative, copy, and placements to drive results and reduce cost-per-acquisition (CPA).
Performance Analysis & Reporting
* Analyze paid media performance across all platforms, tracking KPIs such as ROAS, conversion rates, cost-per-click, and impressions.
* Provide regular performance reports, insights, and recommendations to improve overall ad effectiveness.
* Utilize tools like Google Analytics, Facebook Ads Manager, and Amazon Analytics to measure and report on ad performance.
Campaign Optimization
* A/B test ad creatives, landing pages, and copy to continuously improve performance and learnings.
* Optimize campaign budgets, bids, and targeting based on performance data and industry best practices.
* Stay up to date with platform updates, trends, and best practices to ensure all campaigns remain effective and competitive.
Required Skills and Qualifications:
* Experience: 2-4 years of experience in digital advertising and paid media, managing campaigns on Google, Amazon, and social media platforms.
* Platform Expertise: Hands-on experience with Google Ads, Amazon PPC, Facebook Ads Manager, Instagram, and TikTok Ads.
* Analytical Skills: Strong data analysis skills with the ability to interpret metrics and generate actionable insights.
* Technical Skills: Proficiency in Google Analytics, Google Tag Manager, and other digital marketing analytics tools.
* Creativity: Experience in creating and optimizing ad creatives and copy that drive engagement and conversions.
* Communication: Strong written and verbal communication skills to present findings and collaborate with internal teams.
* Detail-Oriented: Attention to detail with the ability to manage multiple campaigns and budgets simultaneously.
Job Type: Full-time
Experience:
* Social Advertising: 2 years (preferred)
* Google AdWords: 2 years (preferred)
Work Location: In person
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