A tech-savvy Marketing and Admissions Administrator is required to provide comprehensive marketing and admissions support for a global education company.
Client Details
Our client is a not-for-profit organisation with over 2,000 employees. They are globally recognised for their work in the education sector and are dedicated to providing high-quality services in a collaborative and inclusive environment.
Description
Optimising the CRM System
* Collaborate with Marketing and Admissions teams across a network of international schools to maximise their use of the CRM system
* Establish and promote best practices for CRM system use, partnering with the IT Department to identify and address development needs as necessary.
* Deliver technical training,support, and troubleshooting to school-based teams to streamline admissions and marketing processes through CRM pipelines and foster continuous improvement.
* Ensure data accuracy and integrity by working with school-based teams under the guidance of the Head of M&A Operations, enhancing the effectiveness and efficiency of pipeline management.
* Drive the adoption of data-driven approaches to refine admissions processes and support enrolment growth.
* Guarantee accurate and effective reporting through Power BI and CRM systems, providing stakeholders with actionable insights and preparing detailed reports ahead of key meetings to facilitate decision-making.
* Monitor key metrics across the admissions funnel, such as conversion rates, lost opportunities, and response times, ensuring consistency in data collection and identifying areas for improvement.
* Analyse data to uncover opportunities for enhancing recruitment and retention strategies.
Customer Experience Research and Mystery Shopping
* Manage and oversee customer experience research initiatives and mystery shopping programs.
* Collaborate with the Director of M&A and Head of M&A Operations to design and execute customer experience research projects.
* Analyse feedback to highlight outstanding experiences and identify pain points for targeted improvements.
* Work closely with the Group Director of Marketing and Admissions and Head of Operations to present findings and recommend strategies for enhancing customer experiences.
Digital Marketing
* Assist the Head of Marketing and Admissions Operations with various digital marketing initiatives as needed.
* Contribute to digital marketing efforts, including email campaigns, website updates, and social media strategies.
Profile
* Minimum of 3 years' experience of working in a similar role with the ability to demonstrate experience in optimising CRM platforms in a sales / marketing environment.
* Experience of marketing research (or interest to learn this area).
* Experience of digital marketing (or passion for this area with interest to learn).
* Familiarity with all Microsoft packages.
* Competent analytical skills, with ability to identify errors in data integrity.
* Strong communication and collaboration skills.
* Able to demonstrate commercial acumen.
* Experience of managing relationships at multiple levels, with a proven track record of working and managing conflicting priorities and challenges.
Job Offer
* A competitive salary range of up to 32,000 + Yearly Bonus
* An exciting opportunity to work for a global company
* A collaborative and inclusive work environment
* Opportunities for professional development and growth
* Benefits package to be confirmed
This is a fantastic opportunity for a diligent and dedicated individual looking to make a difference in the education sector. We encourage all suitable candidates to apply.