As SEO Specialist, your role is key in the initiative to deliver an increase in the amount of quality search traffic across key areas of the business including VIP stores, DIY stores, and own brands, in order to drive sales and support in business growth. You’ll be responsible for optimising our own website, and our customers websites, generating more leads for the business and more sales for the stores operating on Teemill, opening up new opportunities for driving growth and profit. You’ll be responsible for identifying key search trends in each of our markets, working thoroughly through on-site optimisations and content that improve our search rankings. You’ll monitor progress along the way providing insights into what’s working well, what isn’t, with suggestions about what could be done to improve performance. Working with the business in activities to make the biggest impact, and then implementing them with a hands on approach to deliver performance. You’ll constantly be keeping an eye on what’s trending, always on the lookout for new opportunities to capitalize on.