Salary £33,661 to £40,377 per annum, pro rata
University of the Arts London (UAL) have an opportunity for a Marketing Coordinator to join our friendly Careers and Employability team on a part-time basis.
Not just a shop is UAL's unique retail space which sells the work of students and graduates in a prime retail location in Holborn.
The post holder will create, distribute and maintain digital content to communicate and promote the work of not just a shop, our retail space, to target audiences, via a range of digital channels and platforms. They will liaise closely with Careers and Employability colleagues to ensure that relevant information, content, opportunities and resources are communicated in an effective, strategic and timely way.
You will update and maintain the not just a shop pages on the UAL website, manage the primary social media accounts (Twitter, Facebook, Instagram, Pinterest), upload and maintain images on our PR platform, and create and disseminate the not just a shop newsletter.
The role holder will also create and commission digital content (such as blogs, videos and photos) as well as creating digital marketing materials in-house (including social media assets, gif animations, graphics, visual branding and digital screen artwork).
The working pattern for this role is 21 hours per week and the working days are negotiable.
Key Duties and Responsibilities
1. Present digital marketing updates and reports to the Careers and Employability team.
2. Daily/monthly management of not just a shop’s social media channels and newsletters, creating and coordinating content and communication, and enhancing and monitoring communications and marketing against set targets and objectives, in consultation with the Marketing and Digital Projects Manager and Team Managers.
3. Represent not just a shop at a range of events.
4. Seek out and share stories from the makers who sell through not just a shop.
5. Film and edit video content for not just a shop channels.
6. Day-to-day social media content creation: writing copy, updates, uploads, editing and administration, ensuring digital content is useful, accessible, timely, consistent and fit-for-purpose for target audiences (in consultation with the Digital Marketing Manager and Team Managers).
7. Liaise regularly with colleagues to enhance and sustain online communications, services and resources, ensuring strategic impact, reach and effective sign-posting across digital platforms.
8. Carry out other tasks and work as required to support and enhance wider digital communications and student and graduate enterprise and employability remit and objectives.
9. Assist with strategy and content ideas to boost sales through the not just a shop ecommerce platform.
10. Manage our PR image library and write press releases in response to trends.
Skills and Experience Required
This section provides a list of essential criteria (and desirable criteria if specified) that you will need to demonstrate you meet as part of the recruitment process.
Experience, Knowledge and Qualifications
1. Higher qualification or degree and relevant professional experience, in a related subject e.g. Visual Communications, Communication Design, PR, Marketing, or Journalism.
2. Knowledge and experience of using social media accounts and tools, blogs, email marketing software, CRM software, and a CMS for updating and maintaining websites.
3. Experience of producing visual and digital communication for online marketing and communication both video and graphic image.
4. Communicates effectively orally, in writing and/or using visual media.
Leadership and Management
1. Supervises and motivates individuals or a team effectively, setting clear objectives to manage performance.
Planning and Managing Resources
1. Plans, prioritises and organises work to achieve objectives on time.
Teamwork
1. Works collaboratively in a team and where appropriate across or with different professional groups.
Student Experience or Customer Service
1. Works collaboratively in a team and where appropriate across or with different professional groups.
Creativity, Innovation and Problem-Solving
1. Uses initiative or creativity to resolve problems.
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