We are actively recruiting a Sales and Marketing Executive to join an expanding business on the outskirts of Wakefield.
The Sales and Marketing Executive role will involve supporting the Sales Director and working as part of a small sales team for a busy manufacturing company. Your role will include but not be limited to:
1. Agreeing on monthly promotions and marketing activity with the Sales Director and forward scheduling.
2. Creating content and artwork for sending via Mailchimp to various genres and customers.
3. B2B and B2C relationship building for both Harpers and Proton products.
4. Cold calling B2B to promote the Harpers range and benefits of stocking.
5. Presenting the product range and virtues of working with the business on either virtual platforms or face-to-face meetings, depending on the size and location of the customer.
6. Content and social media marketing, to include social media accounts, creating relevant stories and sourcing content, attracting followers and running promotions while promoting products.
7. Market research for both existing and new market analysis, including competitor analysis and benchmarking.
8. Maintenance of websites including description and image updates and promotional activity.
9. Manage both Amazon and eBay accounts displaying product range.
10. Reviewing landing page and website optimisation.
11. Paid social, SEO, PPC, email marketing, Google Analytics, Hootsuite, HubSpot.
12. Familiarity with Facebook, Instagram, YouTube, LinkedIn, Adobe Premiere Pro, Lightroom, Canva.
13. Google Certificates in: Display Ads, Shopping Ads, Search Ads, Video Ads, Analytics for Beginners, Advanced & Power Users.
14. Expand on existing customer lists for both cold calling and e-marketing virtues.
15. Support e-marketing and occasional outbound sales for our products.
16. Attend shows when needed to promote our products.
17. Provide holiday cover for inbound customer advisors as and when needed.
The Sales and Marketing Candidate
1. Ability to build lasting relationships - sales through service.
2. Experience with all social media platforms and some marketing knowledge.
3. Background in Sales.
On offer is a salary between £30,000 and £35,000 plus a car, working Monday to Friday with an early finish on a Friday.
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