Job Title: Video Director (Performance Creative)
Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below.
Location: Kennington, London
Employment Type: Full-time, Hybrid working in London.
Salary: £30,000 - £40,000
Essentials:
* Experience creating "Social First Content" or delivering authentic performances from talent/contributors.
* Providing a portfolio or showreel of relevant directing work is essential for all applications.
About Us
We are Hambi Media, part of the Soar Group! We’re a dynamic paid ads marketing agency specialising in DTC brands, helping them scale through high-performing, conversion-driven video content. Our creative team thrives on authentic storytelling, performance-driven visuals, and innovative production techniques that drive real results.
Role Overview
We’re looking for a Video Director with self-shooting abilities who can take ownership of directing performance-driven video ads. You’ll be responsible for directing, some shooting (alongside DOP), and analysing edits for high-performing ad creatives tailored for paid media (Meta, TikTok, YouTube, etc.). You must be skilled in both narrative-driven and authentic UGC-style content (e.g., podcasts, street interviews, testimonials & viral organic concepts) while also understanding performance marketing principles.
Key Responsibilities
* Directing – Lead and execute shoots, working closely with talent and crew, both in studio and on location, to create highly authentic performances that are native to social.
* Creative Concepting – Collaborate with the strategy and media buying teams to elevate ad concepts that convert.
* Camera Operation – Be hands-on with filming when needed, ensuring appropriate visuals optimised for paid social platforms.
* Testing & Optimisation – Analyse ad performance data and iterate on creative based on results.
* Production Logistics – Assist with managing shoot schedules, locations, talent, and equipment to deliver high-quality assets efficiently.
* Trend Awareness – Stay updated on the latest video trends, platform algorithm changes, and ad formats to ensure content remains fresh and effective.
Required Skills & Experience
* 3+ years experience in video production, directing, and self-shooting for digital marketing campaigns.
* Proven track record of creating high-converting paid ad content, ideally for DTC brands.
* Strong camera and lighting expertise, with proficiency in operating & shooting with Sony FX3 and iPhone cameras.
* Solid understanding of direct response marketing principles and how to craft video content that drives conversions.
* Ability to work independently, manage multiple projects, and meet tight deadlines.
* Strong ability to direct authentic & natural performances.
* Experience in UGC-style, TikTok-native, and mobile-first content creation is a must.
Bonus Skills
* Proficiency in Adobe Premiere Pro, After Effects, and other relevant post-production tools.
* Experience working with influencers and content creators.
* Knowledge of ad platform best practices for Meta, TikTok, and YouTube Ads.
What We Offer
* You will be part of a world-class team, made up of high-performing, motivated individuals working with large D2C brands around the world.
* You will learn from an experienced team how brands succeed and grow revenue via Facebook, Instagram, and TikTok.
* Ability to work from any location when not on shoots - with flexible working hours.
* Extra holiday - take your birthday off.
* Ability to progress into leadership roles in a fast-growing agency.
* Company pension scheme.
* Structured training and development.
* Lots of team-building activities.
* Annual salary reviews.
* Bonus incentives.
* Flexible & Hybrid working (remote/in-office mixture).
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