Brand Marketing Director/ Senior Director (EMEA)
HADDENHAM, GB, HP17 8LB
Position Overview:
This role can be offered at either the Director or Senior Director level, depending on the candidate's level of experience. Reporting to the VP of Global Brand Marketing and Media and matrixed to the VP of Marketing EMEA, the Director/ Senior Director of Brand Marketing EMEA will drive the leadership and strategic guidance of the communication of our message to consumers to drive sales and return for the company.
They will be responsible for:
1. The strategic development and execution of end to end campaigns across EMEA markets encompassing both traditional and digital media.
2. Working in collaboration with the marketing global, regional and local teams and other cross-functional teams to develop and implement effective strategies that optimize campaigns and deliver measurable results.
3. Collaborating with country teams to bring their business objectives to life through consumer communication.
4. Managing local agencies across media, creative, social, PR and digital.
5. Overseeing the full scope of end to end consumer journeys including digital execution.
6. Acting as the single point of contact for marketing campaigns in the region.
They will be accountable for innovative marketing investment strategies and execution, creating new capabilities in a dynamic environment to drive better effectiveness and efficiencies, and will be accountable for ROI and campaign reporting including establishing measurable outcomes.
Key Responsibilities:
* Collaborate with the marketing teams and other cross-functional teams to develop and implement effective brand marketing strategies.
* Develop and execute comprehensive global media strategies that align with the company's overall objectives.
* Drive consumer insights into effective consumer communication across all touchpoints.
* Strategic management of all local agencies in the region.
* Stay up to date with the latest trends and best practices in global media and digital marketing.
* Mentor, manage and develop a team of direct reports across region and markets.
* Build and maintain strong relationships with regional and market teams.
Required Qualifications:
* Bachelor’s Degree in Marketing, Business or related discipline.
* Demonstrated relevant skills & results in FMCG marketing.
* Thorough understanding of business goals and the role that consumer communication plays in driving business success.
* Strong experience leading projects and cross functional teams.
* Solid foundational understanding of the industry sector and competitive landscape.
* Expertise in business and brand planning, digital marketing, market research, consumer communications, finance, and promotional activities.
* Strong analytical skills and evaluative judgment.
* Experience managing agency relationships.
* Agile leadership.
* Excellent presentation and project management skills.
* Ability to work across geographic boundaries.
* Strong business acumen with ability to think strategically and innovatively.
* Proactive, collaborative, organized, curious, problem solver.
Preferred Qualifications:
* MBA preferred.
* Demonstrated relevant skills & results in consumer-packaged goods marketing.
* Management and development of direct reports and team.
* Fluent in English and ideally French.
Agencies: McCormick will work with external recruitment vendors through our Agency Portal. McCormick does not accept unsolicited resumes from external recruiting agencies.
McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.
As users of the disability confident scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy.
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