Performance Marketing Director - Myprotein
Job Category: Marketing
Location: UK, Manchester
Job Type: Full-time
About THG: We’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.
Role: Performance Marketing Director
Reporting to: Chief Marketing Officer
Company: THG
Business Area: THG Nutrition (Myprotein)
Location: THG HQ, Manchester (WA15 0AF) - Fully Office Based
THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear.
About the Role: The Marketing Acquisitions Director will take ownership of all global paid media, affiliate marketing, and performance influencer marketing activities for Myprotein. Managing a large budget and leading a substantial international team of 30+, we are looking for an experienced and talented demand generation specialist with exceptional leadership and people management skills.
This individual will be responsible for setting and executing the acquisition strategy across Paid Media (PPC, OOH, CTV, Paid Social, Display, App), Affiliate Marketing, and Influencer Marketing. The successful candidate will have an advanced analytical mindset, a deep understanding of the power of creative, proven track record of delivering new & existing customer metrics, and the ability to drive business growth through data-led marketing strategies.
Key Responsibilities:
* Develop and implement short- and long-term acquisition strategies aligned with business KPIs.
* Oversee and manage large-scale budgets, ensuring efficient allocation of resources to maximise ROI.
* Drive performance management – leading reporting and analysis requirements across all acquisition channels, providing valuable insights to key stakeholders.
* Lead, mentor, and develop a high-performing team, fostering a culture of innovation and excellence.
* Oversee and optimise paid media strategies, including PPC, paid social, display, and app marketing, ensuring data-driven decision-making.
* Manage the affiliate marketing programme, identifying new partnership opportunities and optimising existing relationships to drive customer acquisition.
* Lead influencer marketing strategy, working closely with internal and external partners to drive brand awareness and conversions.
* Collaborate with internal Data Analysis and Data Science teams to understand customer segments and create targeted acquisition strategies.
* Continuously test and iterate new acquisition channels, methods, and tactics to enhance efficiency and effectiveness.
* Align acquisition campaigns with the broader Myprotein campaign calendar, ensuring synergy between brand and performance marketing efforts.
* Identify and capitalise on new opportunities across all acquisition channels to drive both volume and efficiency.
Experience & Requirements:
* Strong expertise in Paid Media (PPC, OOH, CTV, Paid Social, Display, App), Affiliate Marketing, and Influencer Marketing.
* 10+ years of experience managing and leading acquisition marketing teams, with a strong focus on LTV:CaC ratio optimisation.
* B2C eCommerce background preferred.
* Proven track record of managing multi-million-pound budgets with a data-driven approach.
* Minimum of 5 years in a senior leadership role, demonstrating strong stakeholder management and strategic planning capabilities.
* Strong analytical skills with the ability to translate data insights into actionable strategies.
* Ability to demonstrate the importance of creative effectiveness.
* Excellent communication and interpersonal skills, ensuring alignment across teams and stakeholders.
What’s in it for me?
* Access bespoke development programmes that have been designed and developed by our in-house L&D team.
* Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave:
* 25 days annual leave plus bank holidays.
* Enhanced maternity and paternity pay, depending on length of service.
* Access face-to-face and virtual appointments with our in-house GP.
* Access our 24/7 Employee Assistance Programme (EAP), which is provided by Bupa.
We are an equal opportunities employer and committed to creating a diverse and inclusive workplace that allows everyone to thrive. We strongly encourage all candidates from all backgrounds and identities to apply.
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