We’re ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
Job Description
Reporting to the Head of Creative for Central and Visual Identity, the Creative Lead role sits within ASOS Creative Studios. To succeed as a Creative Lead you will need to thrive in a fast-paced environment and will be tasked with delivering smart, agile, creative ideas that play a meaningful role in culture and speak to 20-somethings globally to retain/build on ASOS’ relevancy and recognition in our consumer/audiences world.
Your key focus will be to manage the central briefs, unlocking your team's potential, inspiring and driving them to develop outstanding brand communication ideas and solutions.
The Creative Teams are responsible for development and execution of all consumer-facing visual brand communication for ASOS – delivering strong and engaging content through all channels relevant to 20-somethings – creating brand awareness, helping to hero our product and celebrating our global community.
In this role, you’ll collaborate with other members of the Creative Studios department, working closely with Design, Brand Marketing, Fashion and Talent teams to ensure a unified approach to the experiences and initiatives of an ambitious and rapidly evolving brand. Due to the nature of the collaboration, this role will require being onsite 5 days per week.
The Details
* Collaborating with the Head of Creative to evolve the brand identity and maintain and clearly articulate the brand vision.
* BAU, Trade to Social content, always pushing the boundaries to excite the customer through the visual articulation of the ASOS brand proposition across every channel.
* Supporting the translation of this vision for all creative content, including mobile, desktop, video, emails, social, paid advertising, promotions, and new channels as they are developed.
* Staying close to changing trends in our customer’s interests to update the brand look and feel when relevant.
* Working closely with the Brand Marketing team to understand the ever-changing channels and best practices.
* Reflecting the importance of video content versus stills for our consumers through ideation and execution.
* A confident communicator presenting the Creative Brand Platform to the wider ASOS community and third-party agencies.
* Collaborating with commercial to support trading priorities.
* Leading a team of creatives to develop an aesthetic and social-first approach across video and photography.
* Providing inspiration and direction for the teams in regular creative sessions and away days.
* Articulating the creative process to wider teams beyond creative depths.
Qualifications
About You
* Strong experience of leading creative for a mobile and social-first brand.
* Strong experience in creative and art direction, commissioning, photography, and video.
* Experience working with fashion brands and 20-something brands.
* Robust understanding of multi-channel content, consumption, and distribution.
* An understanding of how to effectively use data to continuously inform the experience and proposition.
* Experience in managing a team of creatives.
* The ability to mentor and develop a team with different levels of experience.
* Strong influencing skills, articulate and confident presenter.
* Experience working with global markets.
* A creative and innovative thinker and collaborator.
* Plugged into 20-something culture and fashion.
* Comfortable with responsibility, accountability, and ambiguity.
* Able to work in a fast-paced environment and adapt to rapid change.
Additional Information
ASOS Develops (personal development opportunities across the business).
Employee sample sales.
Access to a huge range of LinkedIn learning materials.
25 days paid annual leave + an extra celebration day for a special moment.
Discretionary bonus scheme.
Private medical care scheme.
Flexible benefits allowance - which you can choose to take as extra cash or use towards other benefits.
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.
#J-18808-Ljbffr