Marketing Manager – City Of London (Hybrid) – Up to £50,000 DOE
The Role
A fantastic opportunity has arisen with one of the strongest names in the retail space! My client is on the hunt for a Digital and Social Media Marketing Manager to help develop and implement their marketing strategy for their most successful divisions.
Your Responsibilities
Supporting the teams in their goal to increase awareness, accelerate lead generation, acquisition and engagement
Ensure all available marketing channels are used to maximum effect, including online, email, PPC and social media
Drive the optimisation of campaigns by analysing targeting, creative, messaging and a compelling value proposition
Review and report on all campaigns against the agreed objectives, and identify key learnings that will increase the effectiveness of future campaigns
Constantly be looking for and engaging in ways to improve channel performance and output
Identify key industry trends and innovations to deliver new and exciting acquisition plans helping to define key new customer groups to target
Create compelling and impactful content by writing, editing and proofing content and communications for promotional material, online content, social media, email campaigns and newsletters
Manage and develop collateral to support the teams including a presentation library. Creating a core set of slides covering market positioning, strategic focus areas and core services and ad-hoc presentations required to support spokespeople at conferences and events
Identify opportunities for supporting imagery, infographics and video that simplify our messaging and relay complex processes and ideas in creative formats, and manage the process to create this content
Ensure our website is maintained by updating and posting all agreed digital content
About you
Professional marketing qualification - degree, CIM, CAM
Solid experience as a marketing professional, working with and managing external agencies, to implement effective marketing campaigns integrating all communication channels
Prior experience in customer or retention marketing with a track-record of demonstrable business results through testing and deploying campaigns
Be data driven and analytical
Experience of product/service marketing in a B2B environment
Experience working with key campaign management tools and platforms (eg. Meta and LinkedIn ad manager)
Ability to use Adobe Creative Suite – Photoshop, Dreamweaver, Illustrator, PremierePro
Experience of using Oracle NetSuite
Experience of HubSpot marketing automation
The Big Package
£45,000 - £50,000 + Bonus
Enhanced pension scheme
Eye care benefits
Private Healthcare and GP
Gym membership
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