Job Title: Senior CRM Marketing Executive
Location: Hybrid - West Midlands Based (commutable from Birmingham, Coventry, Leicester, etc.)
Salary: up to £38,000 + Excellent Benefits
Job Type: Full-Time | Permanent (2 days in the office 3 at home)
Are you a creative, data-savvy CRM marketer looking for your next challenge?
Gleeson Recruitment are working with a leading name in the B2B beauty and haircare industry to recruit a Senior CRM Marketing Executive to join their Digital Marketing team. This is a fantastic opportunity to play a key role in customer engagement, retention, and growth.
About the Role:
Reporting to the Head of Digital Marketing, you will be responsible for delivering impactful CRM campaigns and lifecycle automations that drive customer retention and revenue. Working across email and SMS, you'll combine creativity and data insight to build targeted, engaging campaigns that speak directly to your audience.
Key Responsibilities:
Create, manage, and optimise data-driven email and SMS campaigns from brief to execution
Plan and deliver personalised customer journeys and lifecycle automations
Collaborate on campaign calendars and product launches with wider marketing team
Build and refine audience segmentation to improve relevance and conversion
Use tools like Klaviyo, Google Analytics, and BigCommerce to monitor and report on performance
Help deliver the loyalty programme and support broader marketing KPIs
Ensure GDPR complian...