I have an exciting PPC Manager role with an ecommerce multichannel growth Agency based in central Bournemouth.
Facebook Ads, Twitter Ads)
Conduct in-depth keyword research, competitor analysis, and audience targeting to optimise campaign performance
Manage and optimise paid media campaigns across various platforms, including Google Ads, GA4, Merchant Center, and relevant social media advertising platforms
Analyse campaign performance using advanced analytics tools and reporting dashboards to identify optimisation opportunities
Make data-driven recommendations and implement strategic adjustments to maximise campaign effectiveness and ROI
Collaborate closely with clients and internal teams (Client management, PPC leads, Head of PPC and Paid social team) to ensure alignment with overall marketing goals
Stay up-to-date with the latest trends and best practices in PPC and paid social advertising, including platform updates and emerging technologies
Generate detailed and insightful reports to effectively communicate campaign performance and progress to stakeholders
Demonstrated expertise in both PPC (e.g., Google Ads, Bing Ads) and paid social advertising platforms (e.g., Facebook Ads, Twitter Ads)
~ Strong understanding of digital marketing principles, campaign budgeting, and media buying strategies
~ In-depth analytical skills and the ability to interpret complex data to inform strategic decision-making
~ Excellent communication, collaboration, and presentation skills
~ Ability to manage multiple projects simultaneously and prioritise tasks effectively
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