Marketing Executive
Location: Redditch
Salary: £32,000 - £35,000
Contract: Permanent
We are a fast-growing supplement brand dedicated to high-quality ingredients selected by our team of PhD experts. Paid advertising is a key part of our growth strategy, and we are looking for a specialist to take full ownership of our ad campaigns.
The Role
This is a data-driven, results-focused position for someone experienced in scaling paid ads profitably. You will manage Google, Amazon, and TikTok ads while exploring Facebook ads as a potential growth channel. The primary focus will be on return on ad spend (ROAS), conversions, and profitability.
Responsibilities
Plan, launch, and manage paid ad campaigns across Google, Amazon, and TikTok.
Monitor key metrics (CTR, ROAS, CPA, CPC) and optimise performance.
Scale successful campaigns while eliminating wasted ad spend.
Conduct A/B testing on ad creatives, headlines, and landing pages.
Identify high-intent keywords and audience segments for better targeting.
Experiment with Facebook Ads as a new acquisition channel.
Stay up to date with platform updates and industry trends.
Work with the content team to improve ad creatives and video performance.
Optimise Amazon product listings and PPC campaigns for visibility and sales.
Manage budgets, allocate ad spend effectively, and provide performance reports.
About You
Proven experience in managing Google Ads, Amazon Ads, and TikTok Ads (Facebook Ads experience is a plus).
Strong understanding of ad performance metrics and optimisation strategies.
A mix of creativity and analytical thinking to refine ad campaigns.
Experience in e-commerce and a results-driven mindset.
Desirable Skills
Facebook Ads & Meta Business Suite experience.
Knowledge of Amazon PPC and listing optimisation.
Familiarity with landing page builders and conversion rate optimisation.
Understanding of AI-driven ad optimisation tools.
What's on Offer
A role within a high-growth brand with strong potential.
Competitive salary with performance-based bonuses.
The opportunity to directly impact revenue growth.
A fast-moving, data-driven marketing team.
#INDJB25