My client, a large global brand, is looking for an experienced Marketing Insights Analyst on an 8-month contract basis. This is a hybrid role and inside IR35.
The Marketing Insights/Data Analyst will lead our downstream reporting and analysis initiatives, supporting the Acquisition team with dashboards, ad-hoc reports, and insights to drive continued growth in acquisition volume and improvements in investment efficiency.
How will you make an impact in this role?
* Lead UK Services Marketing and Acquisition downstream reporting (demographics, spend/engagement, gaming), running BAU and campaign analysis and building dashboards.
* Contribute to the acquisition strategy for UK Services by identifying and proposing new insights.
* Maintain and implement a pipeline of ad-hoc analysis and map opportunities to implement new reports.
* Build relationships and collaborate with wider UK and International Marketing teams, Finance, COE, EDDS, and external data providers and benchmarking partners.
* Coordinate projects and liaise with data teams regarding automation opportunities.
Minimum Qualifications:
* Expert level Excel data analysis and visualisation.
* Ability to manipulate large amounts of data and build automated reporting solutions.
* Strong programming skills in SQL and/or HIVE.
* Advanced PowerPoint skills, including creating charts and graphs.
* Highly numerical and financial/business acumen.
* Strong attention to detail and organisational skills required.
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