Marketing Manager
£35,000 – £40,000
Birmingham
BCR/JH/10940
Bell Cornwall Recruitment is on the lookout for a Marketing Manager with a flair for creativity, a keen analytical mind, and a passion for driving brand growth. Our client, based in Birmingham, seeks an individual who will be responsible for developing, implementing, and overseeing marketing strategies that align with the company’s objectives. The role demands an innovative approach to customer research, market conditions, competitor analysis, and the execution of comprehensive marketing plans. This pivotal position will lead all marketing, advertising, and promotional activities, ensuring the company’s message resonates across all channels and drives tangible results.
Key Duties
1. Strategic Planning: Develop and maintain marketing strategies that meet company objectives. Evaluate and adapt marketing plans based on customer research, market conditions, and competitor data.
2. Campaign Management: Coordinate integrated marketing campaigns across sales activities, ensuring a cohesive approach to promoting new and existing products.
3. Brand and Corporate Identity: Take full responsibility for the company’s brand management and corporate identity, crafting marketing materials that reflect the company’s ethos and appeal to the target audience.
4. Digital Marketing: Oversee online marketing initiatives, including e-shot preparation, online campaign management using tools like Mail Chimp, and social media strategy, aiming to increase engagement and follower numbers.
5. Content Creation: Direct the creation and publication of all marketing content in line with strategic plans, including managing the design of product launches, newsletters, and promotional materials.
6. Analysis and Reporting: Monitor, analyse, and report on the effectiveness of marketing communications and campaigns. Utilise analytics to gain insights, identify trends, and make informed decisions to optimise future strategies.
7. Partnerships and PR: Analyse potential strategic partner relationships for marketing opportunities. Oversee the design and production of PR materials, advertisements, and trade press engagements.
Personal Requirements
8. Exceptional verbal and written communication skills, complemented by strong numerical abilities and a solid business acumen.
9. Creative talent with the energy and enthusiasm to manage campaigns, coupled with the ability to motivate and delegate effectively within a team.
10. Strong organisational and team-working skills, with the capability to work under pressure and meet tight deadlines.
11. A proactive and self-confident approach to selling ideas, briefing senior management, and leading a marketing team towards achieving shared objectives.
12. Driving license and access to their own car
Ready to steer the marketing helm and make a significant impact? If you’re a strategic thinker with a creative edge, and you thrive on leading marketing efforts that drive brand growth, Bell Cornwall Recruitment wants to hear from you. This is your chance to join a forward-thinking company where your ideas will be valued and your contributions will shape the future of the brand. Apply now for the chance to join this impressive marketing company, and for more information on the other professional roles we have available, please visit our website.